You’ve spent hours preparing content for your website. You crafted a quality post on food, wine, or fashion. You tested and tweaked the post until it was just right. You optimized various images for SEO. You tweaked the copy in the headers and paragraphs to ensure it was relevant and interesting. You’ve done everything you could to ensure that your content is as useful, entertaining, or helpful to your target audience as possible. But, will everyone find your content, especially when you’re not explicitly calling out the URL of the content in the body of the email?
If you’re worried that not enough people know about your content, you should consider trying to grow your blog. But, if you’re looking for quick wins, you can use the power of Google Search Console to help you discover more traffic and leads from organic searches.
Why Should You Try Google Search Console?
Organic searches are searches conducted without using any kind of pre-designed keywords or search phrases. Instead, a person either enters the search terms directly into the search box or uses an engine like Google to search for content that is most relevant to their needs and interests. For businesses, this is the primary way of discovering content since people are generally more used to hunting for products and services they are interested in.
Since people are typically searching for content on their own, rather than as a sponsored result on a search engine, organic searches are a great place to start if you want to find someone who is interested in your product or service. In fact, according to HubSpot Blogs’ 2017 SEO study, organic search results generate 66% of all website traffic.
How Does Google Search Console Work?
When you enter a URL, Google will try to determine the quality and usefulness of the content at that URL based on a number of factors. To do this, it will crawl the relevant content on your website and record all the details it can find, including:
- Main Content
- External Links
- Site Structure
- Domain Name
- Server IP Address
- Search Engine Backlink Profile
- Analytics Data
For a quick overview of what Google Search Console is and how it works, check out our guide on How to Use Google Search Console. If you’re ready to dive in, continue reading.
How Does Google Search Console Fit Into An Email Marketing Campaign?
Since Google Search Console is a part of your Google Advertising account, you can connect the two using Google Analytics. Once you’ve set up your email marketing campaign as described in our guide to creating a standalone email marketing campaign, you can connect Google Search Console to this same campaign. This means you can have a look at the conversions, the path to purchase, and the demographic information from a combined view.
By connecting Google Search Console to your email marketing campaigns, you can gain real-time insights into which pieces of content are performing best. You can also use the data to track the effectiveness of individual campaigns and to build out more effective strategies for the future. For example, let’s say you found that one of your blog posts about fashion trends was generating a lot of interest in your target audience. You can use this insight to create a new blog post about the merits of fashion and style in a way that is specifically targeted at your ideal shopper.
If you’re looking for quick wins, use the combined power of Google Analytics and the insights from Google Search Console to discover content that is performing well and to pinpoint the specific audiences that you should be pursuing.
How Can I Use Google Search Console To Its Full Potential?
The first step to fully harnessing the power of Google Search Console is to create a Google Ads account. This account will allow you to run ads on your website, allowing you to connect the dots between SEO, content marketing, and paid marketing.
Once you’ve set this up, you should start to see some metrics from Google Adsense, such as revenue and keyword performance. From here, you can use various tools within Google Search Console to monitor and analyze the data. You can also use the platform to track the performance of individual ads and ad groups, and to set up automated actions (such as launching a new campaign or adjusting bids) when certain metrics are reached.
To help you get started, we’ve put together a complete guide to How to Create a Campaign in Google Ads. With this guide, you’ll not only be able to create a campaign and set up your ad unit, but you’ll also be able to choose the right keywords, set up automated actions, and track the performance of your ads.
Top Tips From Expert SEOs
Since Google Search Console records so much information, it’s essential to keep in mind the best practices for optimal performance. Here are a few tips from SEO specialists to help you get the most out of Google Search Console:
- Use a Domain Name That Is Relevant To Your Website’s Content
- Use The Right Keywords For Your Content
- Make Sure Your Crawl Strategy Is Working
- Make Sure Your Website Is Structured Correctly
- Make Sure Your Website Loads Fast
- Avoid Having Too Many Redirects
- Add New Content As Soon As Possible
- Regularly Update Your Content To Keep Fresh
- Don’t Forget About Links
- Avoid Using Exact Match For Keywords
More From This Author
Besides creating the most useful and informative guide possible, this author also publishes a blog that teaches others how to be more efficient in their work. Additionally, this author runs a YouTube channel where he shares tips and tricks on various tasks, including saving money, growing your blog, and utilizing social media efficiently.
If you’re looking for inspiration and motivation to grow your blog, these resources can help.