Is it challenging to grow your social media following and gain credibility as an influencer? If so, then you’ll appreciate how important a branded home page can be for giving your content the best possible chance of being discovered. A properly optimised and designed homepage can increase your credibility as an influencer, improve your social media presence, and drive traffic to your content.
Why A Homepage?
A homepage is the first thing viewers will see when they visit your website. Therefore, it plays a crucial role in determining your website’s overall appearance and credibility. If you’re looking to create a brand identity that is uniquely your own, the first step is to consider what you want your homepage to look like. Think of your ideal customer and what they want from your website. What do you offer that they can’t get anywhere else? Does your site have the information they need? Does the design of your site reflect who you are as a brand?
A lot can go into a homepage layout. For instance, you can include featured products, an overview of a blog post, pricing information, a contact form, and more. As you can see, there is a lot that can be included on a homepage. However, you still need to consider the format and structure of your content to determine how much space you have to work with. For example, if your blog contains a lot of product reviews, you’ll have to make sure that you have enough room to write an in-depth review. If your blog posts are short, you can include more information on your homepage.
What About Videos?
Did you know that users prefer to consume content in video format? A lot of people find the content more engaging and have reported seeing significant growth in visual content.
If your product is interesting to watch, viewers will learn more about it, be more inclined to purchase it, and possibly even become more dedicated fans of your brand. Video content is excellent as an example of a promotional tool in attracting, engaging, and retaining customers.
Videos can be used to explain a concept, show how a product works in real life, or demonstrate features. They can also be used to create content that is much more memorable. Did you know that 56% of consumers find videos more effective than text in developing a sense of trust?
To use video on your website, you’ll need to consider several key points. First, find a niche that relates to your target audience. For example, if your target audience is millennials, you might want to create video content about social media and marketing for millennials. Second, pick a reputable company that has the technology and expertise to support your video.
Third, create a strategy to integrate videos into your content marketing plan. You can use videos to complement blog posts and other types of content, or you can try out a new technique and see how it performs. If you decide that videos aren’t going to be a fit for your site, you can always opt out and continue with text.
How Do I Create A Homepage That Is Going To Blow My Customers’ Minds?
To get started, log in to your ClickFunnels account and then click on the gear icon in the top right corner. From here, you can select the home page layout that you want to use for your site. Once you’ve made your selection, click on the blue “Create New Page” button.
Now, you’ll see a blank slate wherein you can add all your web content. Enter a title for your new page and then begin adding content to it. You can use the space below the title to add a brief summary of what your page is going to be about. You then have a choice of either writing a blog post or adding media to your page.
The advantage of adding media to your homepage is that you can then use the space above the media to add text. You can continue adding more content to the page until you run out of space. You can also use the footer for additional links and calls to action.
At this point, you can either continue adding content to your homepage, or you can click on the little hamburger icon in the top right corner to return to the dashboard. As you can see, adding content to your homepage is a lot of fun and can be a nice way to showcase your expertise if you’re a marketing professional.
What Should I Include On My Homepage?
Depending on your niche and target audience, you might want to include several different elements on your homepage. Did you know that 68% of consumers like to see multiple images on a page? To grab someone’s attention, you need to use images wisely.
Include a small profile image with your website URL and a bold, attractive headline.
The image for your profile should be a square shape and no more than 600 pixels on each side. If you don’t have a graphic designer on your team, don’t worry—you can use free tools like Canva or Google’s Free Vector Graphics (or Vectorgraphics) to create a basic graphic for your profile.
As mentioned above, the headline is responsible for grabbing the attention of your audience. To put it simply, a good headline is going to be something that is memorable and provides the reader with key information. When writing your headline, consider keeping it short and simple while still being informative. Did you know that 79% of people read headlines to quickly scan the content?
To make your headlines more effective, you can use the H1, H2, and H3 tags to create different styles of headlines. If you’re writing for the web, use H1 tags for the biggest and most important headline (usually the first one) and H3 tags for smaller headlines or subheads. H2 tags are used to create the middle ground between H1 and H3.
To write a good headline, you need to understand your target audience’s psychology. Why would someone visit your website in the first place? What do you offer that is unique and different from other websites in your niche?
For example, if you are designing a webpage for dental professionals, your first and foremost goal is to inform patients about the services that your practice offers. To effectively communicate this message to your audience, you can use the attention getting power of a good joke:
“Did you know that teeth are the windows to the soul? Well, this line certainly catches the eye as you browse through the dental website. With a few tweaks, you can easily create a similar effect.””
Keep your jokes as short and sweet as possible. People are less likely to click on a link with a funny headline.