The click funnel is the hub that collects all the data entered via different forms on your website. Most importantly it keeps track of each individual journey a user takes while discovering your products. The funnel can be customized to fit any niche and market segment – from online stores to eCommerce businesses and beyond.
You may have heard of ClickFunnels and used their platform, likely considering it a necessary evil in your online marketing. Although there are many perks to using this tool, one of the biggest downfalls is the clunky default templates that get thrown around when you first sign up. Every business owner and marketer must feel privileged to have a custom-built funnel but, to truly benefit from it, you’ll need to change the styling of your header and a few of the elements therein to give it that unique feel that will make it memorable.
Here’s how you can change the styling of your click funnel header.
Change The Background
One of the most prominent elements of your click funnel header is its background. The background you select will determine the overall vibe and feel of your header. Since you’re most likely working with a minimal budget, go for a free image library such as [Jingleslice] or [Flatcoast] where you can find images of various landscapes, seascapes, mountains, and beaches.
Once you’ve found an image that you like, simply drag and drop it into your header’s background area.
Add A Text Logo
Another prominent element of your header is its logo which is presumably meant to represent your company. Since you’re working with a limited budget, you should consider using an image library to create a simple text logo that you can use. With your cursor over the icon, you can see the text “Clickfunnels” in a gray scale so you know what font it is and the size if you’re not sure. You can further personalize the logo by adding a fun fact about your business, the name of a famous person or perhaps a quirky saying.
Once again, simply drag and drop your text logo into your header’s background area.
Update The Buttons
Buttons are an integral part of any marketing material, including headers. When someone visits your blog or website for the first time, they will see three large buttons at the top of the page:
- Sign up
- Get Started
- Learn More
If someone clicks on any of these buttons, they’ll be sent to a page that helps them further discover your products. When creating your button strategy, you should ask yourself a few key questions:
Which of my products should users explore more?
Since you are the expert in your field, you are most likely aware of all the available products that your audience might find useful. Based on your previous research or customer interviews, you can develop a checklist of all the products that you deem most valuable and decide which of those should be represented by a clickable button.
How can I increase engagement and interest in my products?
A significant number of customers have dropped off the wagon towards the end of their engagement with your product. In most instances, this is because they’ve seen another similar product and are now comparing vendor offerings. To counter this issue, you may want to take a different approach and find ways to engage your audience more.
To achieve that, consider A/B testing various header designs to see which ones receive the most engagement. In A/B testing, you essentially compare two similar products and measure the differences in the results. In this case, you can compare the performance of two different headers and find out which one increases the chance of a user becoming a paying customer. With this information in hand, you can decide which one to go with.
Make It Memorable
To make your header more memorable, you can try adding a few unique touches that will make your customers curious about your product. A memorable header provides customers with a pleasant experience and encourages them to come back for more.
Adding a little humor can even make an element memorable. For example, you can put a fun spin on the iconic dollar bill logo and make it into a pumpkin patch with falling leaves or a retro-style arcade machine. You can experiment with various designs until you find one that catches the eye and encourages your users to engage with your content.
The Bottom Line
When it comes to the design of your header, you have a variety of options to choose from. Simply find a design that speaks to you and that makes you feel comfortable and that has the potential to engage your audience.