Anchor links are a special kind of link that allow users to click a word or phrase in a piece of content and be directed to a specific section or page. They’re great for generating interest in a topic without bogging down users with too much information.

In this article, we’ll outline the steps to creating an anchor link so you can begin using them in your own content.

Step one: Selecting the right keywords

To create an anchor link, you’ll need to start with some content that’s already on your site. You can use Google’s Keyword Planner to find the most popular keywords. Then, you can use Google Search to find the exact phrases you’re looking for. Finally, you can use the exact match option to ensure the search engine understands exactly what you’re looking for.

Step two: Setting up the anchor text

When someone clicks on a link, the text they see in the link is what’s known as the anchor text. The anchor text for an image link is the name of the image, for example, “image anchor text” or “see image”. The anchor text for a video link is the name of the video, for example, “video anchor text” or “watch this video”.

You can use the existing content on your site to find the best anchor text. Then, you can use this text to create links to this content from other websites. When a user clicks on one of these links, they’ll be brought to your site.

Step three: Creating the link

Once you have the keywords and anchor text selected, you’re ready to create a link. Start by using your favorite web developer tool to create a small piece of content, like a short paragraph or listicle that includes both the keywords and anchor text. This content will be the foundation for your link.

Next, use the keywords and anchor text within this content to create a string of words and phrases that users will click on to get to the specific content you’re linking to. For example, you might use the keywords “best budgeting apps for Android” and “mobile budgeting” to create a link to a blog post about the various apps available for budgeting on Android. Within this blog post, you could use the anchor text “budgeting apps for Android” to create a link back to this specific section.

Step four: Setting up the HTML

After you’ve created your link, you need to make sure it’s correctly interpreted by the search engine. You can use various HTML tools to do this. One of the simplest and most popular is simply called “the HTML generator”.

This tool will automatically take the text from your link and format it as HTML. So, if you enter your keyword and anchor text, the HTML will look like this:

  • Keywords

    Include your keywords, one or two in each sentence. Some search engines will give this content a higher ranking if your keywords are present in the text.

    For example, if you have the keyword “digital nomad,” you could enter it in the sentence, “As a digital nomad, I rely heavily on my phone,” and so on.

    Then, if you wanted to create a video link to explain what digital nomadism is, you could type the word “nomad” into the sentence, “One of the best ways to learn digital nomadism is by taking a YouTube video course,” and so on.

    This is just an example of what a single sentence might look like with keywords in it. You can use this basic structure to create a list of content that you want to associate with your keywords.

  • Anchor text

    Enter your keyword and anchor text in the sentence or two sentences you used for your content. You can also add a few more sentences with more keywords and anchor text if you want to add more interest to this content.

    These are the most basic steps to creating an anchor link. Once you get the hang of it, you can use any of the many keyword tools to quickly find the best phrases and combine them with anchor text to create links for your content.

    Anchor links can help drive traffic to your site and increase your conversion rates. If you’re worried about getting traffic from unpaid sources, you can always use Google AdWords to find the right audience and buy traffic.