Most of us have a hard time resisting the siren call of social media. The idea of connecting with friends and acquaintances via social media platforms is incredibly appealing; however, not all social media platforms are created equal. If you’re serious about growing your business using social media, you need to consider how to approach each platform differently. You don’t want to use the same techniques no matter which platform you choose, because you’ll eventually get flagged for spam or shut down altogether. To that end, let’s explore how to create and use a Saved Action Funnel in ClickFunnels, so you can get the most out of your social media endeavors.
Features Of A Saved Action Funnel In ClickFunnels
If you’ve used ClickFunnels, you may have noticed that it’s a little more than a typical landing page creator. For one, it’s incredibly extensible. Not only can you create entire funnels, but you can also create branching funnels that may lead to multiple pages, based on user behavior, geographical locations, etc.
One of the most attractive features of a Saved Action Funnel is that you can create “trigger pages.” These are the pages that you’ll need in order to start the funnel process. Triggers can be anything from a simple webpage to a complex set of webforms or customized emails.
Once you’ve created the funnel, you’ll need to populate it with relevant content. The most effective way to do this is via carefully crafted email campaigns. You can also use your website, or mobile app, to grab email addresses and contact details of interested parties. Alternatively, you can use a tool like GetResponse to build a massive email list of potential customers.
Why Use A Saved Action Funnel In ClickFunnels?
You may be wondering why you would want to create a funnel at all. After all, a simple, standalone landing page, with a call to action, will do just fine. The reason why you would want to create a funnel is that you can save various stages of the process, so you can continue, or start, the funnel at a later date. This gives you the ability to optimize your funnel, according to specific goals and metrics. For example, you might want to track the amount of website traffic that leads to a desired action, like a purchase or an email signup. Plus, you can use various tracking tools, like Google Analytics, to track the success of your funnel. The more you know, the better you can optimize it.
How To Create A Funnel In ClickFunnels
To create a funnel, you first need to log into your ClickFunnels account. Then, click on the Create a new funnel button in the upper right corner of the dashboard.
You’ll be asked to give your funnel a name and a short description. The best practice is to choose a name that will remind you of the purpose of the funnel. For example, if your funnel is designed to grow your email list, you might want to call your funnel “List Grower.”
Once you’ve named your funnel, you can move on to the next step, which is to fill out the information requested.
The first thing you need to do is set a conversion goal, for the funnel. You can set a goal of $20 for each lead, $5 for each signup, and so on. The idea is to choose a number that makes financial sense for your particular situation. As you get more experienced with funnels, you can set more sophisticated goals, like the amount of money to be made or saved by a certain date.
When you’ve set your conversion goal, you can move on to the next step, which is to choose a path to get there.
This step is more important than the previous one, because it will decide how the rest of the funnel will look. Are you using a simple webform with an email opt-in? Do you want to create a landing page with a call to action and one or two boxed items, like a product or a service, that you can promote on social media? Think of the purpose of your funnel, and the next step should be straightforward.
Where Do I Go From Here?
You’ve just created your funnel, and you’ve got all sorts of relevant content, like product descriptions and images, to populate it with. But you’re not quite done yet. You need to set the next step.
On the right side of the dashboard, you’ll see a small button that says, “Step 2.” Just below it, you’ll see a small blue box with the words “Save & Continue.” Just below that, you’ll see a similar box, this time with the words “Create Sub-funnels.”
The purpose of these sub-funnels is to capture email addresses and contact details of interested parties. Just below that, you’ll see three more of these blue boxes, this time with the words “Step 3,” “Step 4,” and “Step 5.”
These are the final steps of your funnel. Just below the last step, you’ll see “Preview & Test.” Just below that, you’ll see “Publish.” Finally, you’ll see the little blue button that you can’t miss, “Create.” Once you’ve clicked on that button, you’ll be brought back to the main dashboard screen. A green checkmark will appear next to the name of your new funnel.
As you can see, not only can you create a funnel from scratch, but you can also fully customize it, to fit your exact needs. Furthermore, you can save various stages of the process, so you can continue, or start, the funnel at a later date. With a little planning and know-how, you can make your social media efforts more productive and profitable. So, what are you waiting for? Create your funnel today!