The icon for ClickFunnels stands for the entire company. With each new feature or update, they strive to make the process of creating websites simpler and more accessible for people who are just getting started. It’s colorful and easy to recognize. Since its inception, it has been the symbol of digital marketing and web design simplicity.

History Of The Icon

In 2016, Ben Morris founded ClickFunnels with the goal of simplifying the process of creating websites. The idea for the company came to him after he struggled with the numerous steps involved in creating a simple blog. Rather than using a tool to create websites as he was accustomed to, he decided to build his own from the ground up. He wanted to create a tool that would make it simpler for anyone to get up and running with a blog or website.

The company officially launched in 2016 with the help of a few partners and the Icon, as it is known today, was born. In order to give the new tool a makeover, Morris reached out to a designer who helped him refresh the look and feel of the icon.

The Design Process

According to the designers at [email protected], the process of creating the new Icon was a comprehensive one that began with a simple sketch and continued all the way through to the finished product.

The initial sketch for the new logo was created about two weeks before the official launch of ClickFunnels. At that point, the designer had only seen the original logo and had no other direction to go in. Morris was looking for a simple but effective logo that could be used across marketing materials and platforms.

To begin, the designer decided to go with an emblematic red rose to represent the company’s origins and the essence of their product. They also decided to keep the word ‘funnels’ in the logo to reflect the purpose of the platform.

Once the designer had the main idea in mind for the new logo, they started creating early concept designs and experimenting with different fonts, colors, and simple iconography. They wanted to find a way to represent the essence of the product in a simple but meaningful logo that would resonate with the intended audience.

Revising The Icon

The designer put a lot of thought into the new logo and came up with a creative solution to incorporate the word ‘funnel’ while keeping the simplicity and effectiveness of the original emblem. They decided to separate the word ‘funnel’ into two parts; the first part would be the capital ‘F’ and the second part would be the letter ‘n’. To keep things simple and fit the essence of the product, they decided to keep the overall design of the logo relatively unvarying.

They started by looking at the original logo and tried to find the underlying structure that made it work. They wanted to keep the image of the rose but incorporate the essence of the product in the form of the letter ‘F’ and the number ‘1′. They also wanted to add a fun twist to the logo by using contrasting colors and unique fonts to give it a custom and exclusive look.

Going through these elements, they started by taking the letter ‘F’ and separating it into its component parts, finding and fixing any mistakes, and putting it back together. Once they had the capital ‘F’ they applied it to the ‘n’ in ‘funnel’ in a way that maintained the integrity of both letters while incorporating the essence of the product.

Keeping The Simplicity

Even though the designer went through a rigorous process to get the logo right, they still wanted to keep the simplicity and effectiveness of the original Emblem.

To that end, they kept using simple sans serif fonts to maintain the identity of the brand and made every effort to keep the design as clean and uncluttered as possible. In addition, they wanted to keep the colors as close to the original as possible while still giving it a polished and professional look.

When it comes to the brand’s identity, simplicity rules. While the designer considered going for a more complex or detailed design, they ultimately decided against it. They wanted to keep the identity of the brand as close to the original as possible while still providing some uniqueness. To achieve this, they focused on the capitals, going through them one by one to see how they could be improved. They also changed the colors slightly to make them more saturated and add some contrast to the overall design. Finally, they used the number ‘1′ to represent the first version of the logo.

Adding A Little Flavor

In terms of the identity system of the company, they wanted to keep things simple and elegant. They also wanted to add a little flavor to the identity system by incorporating the colors of the French flag, yellow, green, and red. So they took the base design and changed the color of the flower petals and leaves to match the French flag.

It’s a fairly well-known fact that the color of a brand can greatly influence how people perceive it. According to psychologist Amy Cuddy, the color of a brand can influence a consumer’s trustworthiness, expertise, and confidence. So by changing the color of the flower petals, the designer was able to imbue the logo with a little bit of the “flavor” of the French flag.

Final Takeaway

With this new and improved logo, the designer was able to encapsulate the essence of the product in a simple yet effective logo that could be used across various platforms and media.

They also made every effort to keep the design as clean and uncluttered as possible, using simple sans serif fonts, the colors of the French flag, and unique iconography to give it a polished and professional look. In addition, they wanted to keep the simplicity of the design while adding a little bit of flavor by changing the color of the flower petals and leaves.

These small changes were all enough to make a significant difference in the way people perceive and interact with the product. Since its introduction, the revamped Icon has appeared on t-shirts, hoodies, bags, and more while also appearing on the sides of buses, apartments, and other buildings. Finally, it was recently used by the New York City Department of Transportation in their countdown to the city’s 750th birthday.

In conclusion, the designers at ClickFunnels say that if you’re looking to create a blog or website, you’ve found the right place. Not only does ClickFunnels provide the tools to get the job done, but their platform is also easy to use and understand.