Most businesses will agree that a powerful display of product images is crucial for marketing a brand or selling a particular item. If you run a business that sells its products online, you know that having images of those products is absolutely necessary for marketing purposes.

You also know that getting those products featured on websites is often very time consuming. If you want to streamline the process of getting your products featured on websites, you need to look into using an image carousel.

An image carousel is software that can be used to organize and display images on a web page. A powerful feature of an image carousel is that it allows you to put a stop to the endless stream of social media posts that often come with the task of keeping up with the news on your company. Instead, you can use an image carousel to display a rotating set of images that can be featured on your website, social media platforms, or even printed out and posted around the office.

Let’s explore how you can utilize an image carousel to make your tasks as efficient as possible.

1. Product images that engage

If you’re using social media to market your company’s products, you know that customers will often come back to you time and time again to see what you have new to sell them. Your job as a marketer is to keep up with current trends and remain relevant, so that when your fans come back, they’ll want to buy your products too. To engage your audience and encourage them to come back for more, use images that are both beautiful and functional. If someone comes across an image on social media where a product appears to be poorly made or of low quality, they may lose interest in purchasing that product. You never want to upset your audience or discourage them from buying your products. Poor imagery can make the viewer feel as if the product is being tricked or deceived, which can damage your brand reputation.

Make sure that the product in the image is relevant to what the viewer is supposed to be taking away from it. When a viewer sees an image with a low quality product behind it, they may assume that the product is of a lower quality too. If you want to impress consumers with your products, use only the highest quality images that represent the best your company has to offer. Remember, you’ll be displaying these products online, where anyone can leave a review or rating of your product. So, make sure that you represent your products in the most professional and positive way.

2. Videos to explain product features

It’s always better to provide your audience with the information they need in easy-to-understand chunks. To make the learning process as quick and painless as possible, use videos to briefly explain the features of your products or services.

Even better, create videos that showcase use cases for your product. For example, you may want to make a video explaining how the product can be used to create a specific look for a designer’s personal website or to provide inspiration for a Pinterest board. In this manner, you can use videos to not only educate your audience but engage them as well.

3. Multiple angles for every product shot

In the same way that a real-life photograph is much more effective than a single still frame, a well-shot video will always look more professional than a video with just a couple of perspectives. When creating videos for online marketing or sales, provide the viewer with a variety of shots from different angles. This will not only make the information better organized but also allow you to showcase more features of your product.

A video showcasing only a single angle may seem like a no-brainer; after all, you only have a few seconds to grab the viewers’ attention. But the fact is most people skimming social media will not spend the time needed to watch a full-length video. So you can bet that your video will be far more effective if you shoot it from multiple angles.

4. Keep it simple yet attractive

Although designers can be talented developers, they can also be visually-oriented artists, which often results in a cluttered workspace. To keep things simple and organized, ensure that your product images are easy on the eye but don’t forget about the details either. Designers are artists who have a talent for painting a picture with words, so make sure you keep all of their creativity in mind when designing your web pages or social media feeds.

To attract potential customers to your products, create an uncluttered workspace with appealing product images. While the overall look and feel of your website or social media feed may be clean and uncluttered, you should still include small details such as product images and snippets of text to keep things interesting.

5. High-quality images are key

Doing business online can be stressful, especially when dealing with customer service over email or on social media. To ensure that your product is well-represented online, use only high-quality images. If you’re not sure what a high-quality image entails, ask your designer or creative director.

When sourcing images for your product, make sure you are looking at websites that are relevant to your target audience. If you are selling luxury goods, make sure you are looking at websites that are relevant to people with money to spend. Similarly, if you are selling food items, make sure you are looking at websites that are relevant to people who are dieting or following a health diet. If you are not sure where to look, try searching for the term “[Target Audience] images” to find relevant websites.

By taking the time to learn how to use an image carousel effectively, you can put all of the relevant product images on your websites, social media accounts, and even print them out for reference. The end result will be that your customers come back for more because they are intrigued by what you have to offer, rather than just because it’s easy to find you on social media.