Are you using MailChimp to send out marketing emails? Or do you use a different platform for that purpose? If you answered ‘yes’ to the first question and ‘no’ to the second, then you’re in luck because you can integrate the two to form a powerful partnership that will allow you to grow your business quickly.
Why does integrating with MailChimp make sense?
MailChimp is one of the most popular email marketing platforms out there, which gives you a nice big audience to tap into. Moreover, MailChimp has a large number of freely-available integrations that you can add to your platform, allowing you to piggyback on the functionality that the service offers. For example, let’s say you run a car detailing business and you use MailChimp to send out regular emails to your customers about their car’s service that they can opt into.
Now, you can take that knowledge and add it to your ClickFunnels experience by integrating the two platforms together. With just a few clicks, you can have your customers subscribe to receive regular emails from you about their cars, and all the while, they’re staying up to date with the latest news from your industry. You can even include a few lines of code that will allow you to track the number of engagements (i.e. opens, clicks, and unsubscribe requests) that each email receives.
Step 1: Set Up Your Email Marketing with MailChimp
To get started, you will need to sign up for a free MailChimp account. This will give you access to a number of fun features, such as creating different landing pages for each of your email campaigns. Moreover, you can add a touch of fun to your campaigns by using special templates that are only available to subscribers (i.e. something to entice them to open up your emails).
After you have a MailChimp account set up, you will need to visit their control panel and create a new list. This can be a bit of a hassle to do individually for every campaign, but since you’re using MailChimp, it’s not too much effort. Just log in to your account, click on the blue New List button at the top, and create a new list.
Step 2: Integrate Your MailChimp List with ClickFunnels
Once you have your MailChimp list set up, you can start the integration process by visiting the ClickFunnels website and logging in. In the top right-hand corner of the screen, you will see a magnifying glass symbol. Just click on this symbol to bring up the settings page.
From here, you have two options. You can either import your list directly from MailChimp or choose to create a new list. Let’s say you decide to create a new list, you can then choose which one you would like to use by clicking on the Linked Accounts button. Doing this will connect the two accounts and will allow you to continue using the same email list for both platforms. (If you decide that you would like to continue using the list from MailChimp, simply click the Connected Accounts button instead to have clickFunnels copy the list over to their database.)
Step 3: Configure Email Automation
Once you have both accounts linked, you can go back to the control panel of clickFunnels and take care of the final steps of the integration. In the top right-hand corner of the screen, you will once again see the magnifying glass symbol. Just click on this symbol to bring up the settings page.
From here, you can configure a number of settings for your email marketing, such as whether you want to have open, click, or unsubscribe links in your emails. Moreover, you can choose the frequency of the emails that you want to send out. If you decide that you would like to have one-time emails with discounts or special offers, you can set those up by clicking on the Discreet Shipping button.
As you can see, this is a pretty basic setup process, but it’s recommended that you do this step anyway in case something goes wrong during the integration process. Moreover, you can always go back and make changes to this configuration as needed.
Step 4: Test Your Email Marketing Setup
When you launch your email marketing campaign, you will want to test out the functionality of the platform to make sure that it works properly and that you are able to send out your emails as planned. To do this, simply return to your dashboard and click on the Email Testing button. (If you do not see the Email Testing button, click on the Settings tab at the top.)
This will launch a short email marketing test, which you can use to send out a few emails to see how things work. When you think that you have everything set up properly, you can click on the Start Campaign button to send out your first email newsletter. (You can also choose to have clickFunnels send out an email at the end of each month instead of at the beginning if this is a better fit for your business.)
Why Should You Try This Combination?
To put it simply, this combination makes sense because MailChimp is one of the most popular email marketing platforms out there and ClickFunnels is the best at getting you (and your customers) to convert. Moreover, the two platforms are already integrated so it’s not like you have to start from scratch. Finally, if you’re looking for a way to stay on top of your customers’ needs while also leveraging the power of email marketing, this is the perfect solution for you.
With the simplicity and power of automation, ClickFunnels makes it easy to follow up with customers after they’ve visited your website. Moreover, you can take advantage of the large number of MailChimp integrations that are already available for the platform. Additionally, ClickFunnels provides you with a way to capture more detailed customer information including subscription levels, purchase histories, and email marketing preferences.
As you can see, integrating clickFunnels with MailChimp is quite an easy process and it’s one that allows you to take advantage of all the power that the two platforms have to offer. Moreover, you can use this solution to enhance the reach of your email marketing campaigns while also making the entire process easier.