This is a sponsored post. However, all opinions are mine alone.
You might have heard of ClickFunnels – a popular affiliate marketing tool used to help entrepreneurs, eCommerce stores, and marketers grow their businesses.
In case you’re wondering, ClickFunnels is a software tool which helps businesses build websites, sell their products online, and grow their audiences. The tool takes the chaos out of web design and online marketing, allowing business owners and marketers to get on with more important things – like growing their business.
Why YouTube, Vimeo, and Facebook?
You might be wondering why YouTube, Vimeo, and Facebook are important platforms for your video marketing strategy. The answer is simple: audiences. More and more people are using these platforms to consume content.
The three platforms have billions of users across the globe. If you want to reach a massive audience, you need to upload your video to one of these platforms.
Here’s the catch. You can’t simply upload a video and expect people to come back. You need to put in the effort to gain YouTube views (and the income which comes with them).
What this means for your video marketing strategy is that you need to create high-quality content which will appeal to your audience. You also need to develop a compelling call to action (CTA) at the end of each video. When someone clicks on a CTA, they’re taken to another location on the platform – either a website, social media platform, or email marketing platform.
Why Facebook, Twitter, and LinkedIn?
Just like YouTube, Vimeo, and Facebook, LinkedIn is another huge online audience which you can integrate into your marketing strategy.
Unlike the other two platforms, LinkedIn is a business-focused platform. This means you can’t just focus on entertainment value when creating content for LinkedIn. Instead, you need to utilize all the platforms’ features to attract, engage, and retain a business audience.
The Pros And Cons Of Each Video Platform
Now that you’re equipped with the basic information you need to decide which video platform is right for your needs, it’s time to discuss the pros and cons of each.
YouTube is the world’s second-largest video platform. It’s also the most popular one among American adults. If you’ve never marketed a product online, then YouTube is the perfect place to start. You can use the platform to easily build a following and connect with potential customers.
There are several pros to YouTube. First, you can use most any camera to shoot your videos, which creates a higher quality product. Second, there are several different qualities of YouTube channels – from traditional entertainment to informational to how-to to creative to funny.
YouTube also has a massive audience. As of now, the platform is available in more than 200 countries which makes it accessible to almost anyone. Finally, you can integrate YouTube efficiently into your other social platforms – like Twitter and Facebook.
The Downsides To YouTube
Like any other tool or platform, there are several disadvantages to YouTube. First, you have to deal with the fact that it’s a crowded platform. While there’s hundreds of thousands of content creators on YouTube, there’s also a huge audience of people searching for their next video fix. This is why marketers will tell you to have several different varieties of videos to capture your audience’s attention.
Second, YouTube can be a bit restrictive when it comes to the content you can upload. You have a very general outline for what you can and can’t post, which makes it easy for YouTube to patrol content and enforce their guidelines. You also have to keep your videos under 3 minutes or less.
Finally, the platform is constantly changing, which can frustrate marketers who want to keep up with the times. For example, if you sell health and fitness gear, you’ll notice that YouTube now requires you to use specific hashtags for your videos to be found by the audience you’re trying to reach.
Vimeo Is A Bit More Advanced Than YouTube
Vimeo is similar to YouTube in many ways – including the fact that it’s a video platform. The difference is that Vimeo offers more features, allows for more interactivity, and requires a bit more effort. Vimeo creators can also integrate with their email marketing platforms to automate the process of acquiring leads and growing their audiences.
There are several reasons why Vimeo is more advanced than YouTube when it comes to video content creation and delivery. First, Vimeo was built around sharing video content. The platform was originally designed for short-form video creators who wanted to share their work with others. This means that Vimeo is filled with all sorts of interesting features.
The other big difference between the two platforms is the amount of effort which has to be put in by the marketer to get the most out of Vimeo. On average, you’ll need to put in two to three times the amount of effort as you would to create a YouTube video. Why? It’s quite simple. Most people use YouTube to share their music and video content whereas Vimeo creators will often use the platform to demonstrate how their products work. This means you’ll often see a lot more products and brand messaging in videos posted to Vimeo than you will on YouTube.
Why Should You Integrate With Facebook, Twitter, And LinkedIn?
If you’ve never marketed a product or service online, then you might be wondering why Facebook, Twitter, and LinkedIn are important platforms to have in your digital marketing toolbox.
The answer is quite simple. These platforms aren’t going anywhere. In fact, the only way they’re going to disappear is if people stop using them – which isn’t going to happen.
As of now, these platforms have hundreds of millions of users which makes them quite popular. If you want to succeed online, you need to integrate with these platforms to gain access to that audience. This means that if you want to attract an audience to your business, you need to be on these platforms.
This doesn’t mean that all your videos should be uploaded to these platforms. You can use other platforms like YouTube to share your music and short-form videos along with your website’s content.
As previously mentioned, you can use these platforms to gain access to an audience. If you want to find a way to engage with your audience and build a following, then you should integrate with these platforms.