Many people struggle with creating effective sales funnels. No matter what industry you’re in, there’s always that one product or service that you just can’t seem to sell.
If you find yourself in this position, it’s time to consider a home-based business to make money online. There’s a lot of opportunity out there to make money online and much of it is focused on selling other people’s products and services.
One of the simplest ways to make money online is to go into partnership with brands and companies that have a product or service that you believe in. In return for your efforts, you get a commission on every sale you make.
So how does this work?
The brand or company provides you with everything you need to sell their product or service, including marketing material and an opportunity to convert interested customers into paying customers. You’re essentially functioning as a middleman or salesperson, enabling you to make money online without the hassles of retail.
A crucial component to this model is creating a sales funnel that’s designed to funnel as many leads as possible into paying customers. Fortunately for you, we’re going to walk you through the entire process of building a simple sales funnel that you can use to find success.
The Anatomy of a Sales Funnel
A sales funnel is a simplified marketing diagram used to structure your leads generation and qualification processes. Typically, a sales funnel consists of three distinct steps:
- Attracting, Identifying, and Appealing to potential customers using various methods;
- Leading them to the point of purchase, which is called the Candy Layer; and
- Getting them to make a purchase (or take a specific action) by creating a memorable and compelling story that influences their decision-making process.
Each step of a sales funnel provides a critical piece of the puzzle for a brand or company looking to bring in revenue. The steps to a successful sales funnel are:
This step is all about attracting potential customers by creating interest and generating leads. You can use a variety of methods to do this, from organic to paid search, social media marketing, and content creation. Your strategy should reflect the size of your audience and the amount of paid traffic you receive.
Once you’ve attracted your audience, you want to qualify them and identify those most likely to buy your product or service.
This is the step where you convert your prospects into leads and eventually into customers. To do this, you need to understand your customer’s needs and then proposition a solution that they’re most likely to value and benefit from. This is also the step where you build trust and credibility with your prospective customers by proving you understand their problems and have a solution that they’re sure to love. This step could include qualifying leads with a simple email test, A/B testing several landing pages to see which converts best, and gathering feedback through calls or chats.
This step takes you from the point-of-view of a customer who is already interested in your product or service to one who is actively seeking the solution you provide. In other words, you’ve converted your audience into leads and now you want to change their mind and get them to take action.
To do this, you need to understand your customers’ motivations and the factors that are preventing them from taking action. It could be that you’ve positioned yourself as the leader in your industry, but they’re not hearing your message because you lack credibility or you haven’t demonstrated that you’ve solved their problem yet. In that case, you’ll want to use your understanding of their needs and the problems you’ve identified to create a compelling story that draws them in and compels them to take action. This appeal could include providing more information about the problem you’re solving, the benefits your product or service provides, and how it’s going to change their life. Video content is popular across all platforms and is proven to increase engagement.
While the steps to a successful sales funnel are obvious, it’s not always easy to put them into practice. Especially when you’re starting out, it’s helpful to have a mentor or advisor who can help you through the process. If you find yourself struggling with particular steps or feeling that you’re not progressing as you’d like, it might be time to consider whether this is the right fit for you. Or, maybe it’s a sign that you’ve started down the right path and are just searching for the right niche to specialize in.
Building a Foundation
Now that you have a working model for a sales funnel, you need to build on this foundation and replicate it over and over. Start by creating a lead magnet that’ll pull in people who are already interested in your product or service. This is a free gift or special offer that you can use to grab the attention of potential customers. Once they’re interested, you can introduce them to the rest of your sales funnel and drive them down the path to purchase.
As you build out this funnel, it’s important to keep in mind the end goal. You want to create a model that’ll enable you to scale and grow your business into a significant resource for your target audience. So, instead of just focusing on making money, you should be thinking about how you can use this tool to change the lives of your customers. This means that your business has to have a legitimate and honest purpose. If you can tie your business growth and the impact that you’re having on your customers into a clear and compelling narrative, you’ll be able to convince others to join you on your journey to create better lives for your customers. This is a powerful and organic way to create a brand that is completely unique to you.