You’ve probably heard of ClickFunnels, a popular marketing platform that enables entrepreneurs to create effective sales pages and landing pages for their businesses.

Converted means getting a user to take a specific action — in this case, making a purchase — on a landing page or a sales page. Having a high CTR is important because that means you’re attracting the right audience to your landing page, leading to increased conversions and ultimately, profitability.

What is a conversion rate? It’s simply the percentage of people who take a specific action (e.g., make a purchase, subscribe to a mailing list, call a business, etc.) on a given landing page or sales page. When calculating a conversion rate, you’ll typically want to look at the action taken on the page divided by the total number of visitors to the page. For example, let’s say that you have 1 million visitors to your website and you have 20% of those visitors who take action (converted) on a particular page. That would mean that you have 400,000 visitors who converted to buyers on that one specific page.

Why do you need a high conversion rate? Because when someone takes a specific action (e.g., makes a purchase, signs up for a mailing list, etc.), you usually need to make a sale — or at least, do enough business to justify the cost of the action. For example, if someone signs up for your email list but doesn’t make a purchase, you’ve spent zero dollars and gained zero cents. However, if they make a purchase from an affiliate partner (e.g., an advertiser who pays you a commission for each purchase), you’ll earn a sales commission.

Increase Your ClickFunnels Conversion Rates With UX Design

It’s well-established that having a functional and easy-to-use website can greatly increase your conversion rates. What is UX design, you ask? User Experience design is the process of creating a highly functional and simple-to-use website for your business that also appeals to your audience.

Many marketing and sales teams overlook the importance of good user experience when developing a website. However, having a well-designed and easy-to-use website can significantly increase your conversion rates from visitors to buyers, especially if you’re using ClickFunnels.

Let’s say that you’re a real estate company and you’re using ClickFunnels to create your sales page. You want to encourage prospective buyers to visit your site and continue through the checkout process so you can earn a commission. To do this, you need to focus on making the user experience as good as possible. You could do this by adding a live chat function to your sales page so that visitors can get immediate assistance from a representative. You could also design your site with a drag-and-drop functionality so that non-techies can easily create pages for their real estate business.

Make User Experience A Key Focus In Your SEO Strategy

Search engine optimization, or SEO, is the process of improving the ranking of your website or blog in search results for relevant keywords. To do this, you need to focus on making your website user experience as good as possible.

Creating a high-quality and functional website is important, but so is making sure that Google sees it as important to their users. To attract visitors to your site, you need to consider using the right keywords in your content, incorporating frequently updated and engaging content, and structuring your site so that the search engine can index and understand it. In the SEO strategy for your real estate business, you would want to make sure to feature frequently updated content (e.g., news articles, podcast episodes, etc.) as well as relevant keywords throughout your content.

Use Conversion Rate Optimization (CRO) Software To Increase Conversions

If you’re looking to increase your conversions and are considering trying out a paid traffic source, you can try out conversion rate optimization software. These are tools that work in conjunction with your website to improve your conversions. They’ll look at all the forms on your site — including your homepage — and try to optimize the entire user experience to increase your conversions.

For example, if you’re selling t-shirts and you’ve noticed that your homepage displays a discounted price for some of your products, you can let the CRO tool know about this by entering a coupon code or special link in the forms on your homepage. Then, when a user submits this form, the tool will go to work verifying the existence of the discount and applying it to the order. If you’re using Shopify, you can also let the CRO tool work for you by installing the conversion optimizer app.

Use Behavioral Analytics To Increase Conversions

User behavior analytics, or B.A., is the process of analyzing data about how people interact with your website and improving the experience based on what they do. So, rather than simply looking at the number of visitors you have and the actions taken (e.g., downloads, social shares, etc.) you get, you can use B.A. to figure out how people are interacting with your site and what they’re doing (e.g., scrolling, clicking, etc.) while on it. Armed with this information, you can then make adjustments to improve the experience.

Let’s say that you’re running an e-commerce store and you want to encourage more people to make a purchase from your site. You can use a tool like Google Analytics to track the behavior of your visitors. With this information, you can determine the best ways to get someone to make a purchase. You can put together personalized email campaigns, for example, or you can try out a tool that enables you to send out discounts and coupons to people based on the items that they’ve viewed on your site. This way, you’ll be able to target the right audience for special offers without being too expensive or overwhelming.

Use Paid Traffic To Increase Conversions

You don’t necessarily need to have a large budget to get started with paid traffic. You can use a tool like Google Adwords to get started. With this tool, you can find and connect with potential customers who are interested in your product or service.

Paid traffic isn’t all it’s cracked up to be, though. You’ll need to have a strategy in place to ensure that you’re getting the most out of this resource. To start, try using the 20% rule. This rule says that for every dollar you spend on paid traffic, you’ll get 20 cents in return. So if you’re looking to increase your conversions and are considering using this resource, make sure that you’re spending at least 20% of your budget on paid traffic.

Use A/B Testing To Increase Conversions

An A/B test is a method of comparing two versions of a website or web page and measuring the success (or failure) of each version. With A/B testing, you can compare two versions of a website or web page — often called the “A” version and the “B” version — and determine which one performed better based on the results.

Let’s say that you’re selling t-shirts and you want to see which one of your designs performs best. You can use A/B testing to compare two versions of your site: one with the standard t-shirt design and one with an orange and black design. You’ll want to pick your favorite design and put it on the A version of your site, while the other design can be the B version. Then, you’ll track the traffic to each version of your site to determine which one performs better.

Use Analytics To Increase Conversions

Analytics are a critical part of any marketer’s toolbox. With analytics, you can track the behavior of visitors to your site and determine where they came from, how long they spent on your site, what pages they visited, and more. What’s more, you can use analytics to determine the best times to send out emails, when to offer discounts, and more.

To start, try using Google Analytics, which is free. With this tool, you can track the traffic to your site and determine how people are interacting with it. From there, you can determine the best ways to get people to convert.

Use Website Optimization To Increase Conversions

Website optimization, or WO, is the process of improving the functionality and performance of a website in order to generate more revenue, whether that’s through increased conversions, email subscribers, or social media followers.