When you’re developing a new website or app, it’s important to consider how you’ll drive traffic to your site. After all, without traffic, you won’t make any sales, and that’s what this article is about.

Is The Product Useful?

When someone visits your site or downloads your app and tries to use it, the first thing they’ll say is, “This is not what I want.” Before you spend a dime on advertising or buying expensive products, it’s important to ask yourself, “Does this solve a problem for my audience?”

If you’re building a site or app to help people find information, you’ve got to make sure that the content you create answers their questions. That means you’ll need to conduct customer research and listen to their feedback.

Who Is The Target Audience?

When you’ve got a product that solves a problem, it’s important to consider who the target audience is. What types of people will benefit the most from your product?

Once you’ve determined that the problem your product solves is something that is frequently encountered by your target audience, you can narrow your audience to a more specific group of people.

How Is The Product Different From What Is Already On The Market?

You might have heard of the “copycat problem,” which happens when people see someone else doing something successfully and want to emulate it. Whether you’re creating an online store that sells t-shirts or a software that helps people find the best holiday gifts, it’s important to consider how your product is different from what is already on the market.

If you’ve defined a problem and have a prototype to back it up, create a document that describes the difference between your product and other similar solutions. Potential customers will thank you for doing this. It helps them see the benefits of what you’ve created without unnecessary comparison to other products.

Does The Product Have A Marketing Mix That Will Create Value For Customers?

With a little planning and research, you can create a solid marketing plan that will drive people to your product or service. When you’ve got a marketing plan in place, it’s easier to move forward and implement marketing activities. You can also measure the success of your plan with metrics.

It’s important to create a plan that is simple and easy to follow. With a little effort, you can put in place a plan that will generate more leads and grow your business.

How Many Marketing Channels Will You Use To Reach Your Audience?

While it’s good to have a single point of entry for customers, it’s important to have several marketing channels to reach your audience.

For example, if you sell clothing online and you’ve defined your target audience as people who live in or around Nashville, Tennessee, you can use the following tactics to reach them:

  • Instagram.
  • Twitter.
  • YouTube.
  • Snapchat.
  • Facebook.
  • Pinterest.
  • LinkedIn.
  • Grassroots marketing (going door to door, making phone calls, etc.).

People in Nashville, Tennessee might not always visit your website or download your app. However, they might see your content on social media, and that’s when you’ll get the chance to make your pitch. Having a variety of marketing channels keeps your audience interested and helps you develop a baseline of engagement.

How Much Does The Product Cost?

If you’ve defined the problem your product solves, it’s important to figure out how much it will cost to solve it. You’ll need to have a clear idea of what you’ll need to buy and how much you’ll need to spend. This number will help you plan your financials and ensure you’ve got enough money to continue operations.

If you’re still operating on a shoestring, it might be a good idea to sell snacks and drinks at your next event. You might try out a free trial, especially if you’ve got an affiliate program in place, to see how much revenue you can generate from this source alone. This is how you can test the waters of entrepreneurship before you commit to large-scale production. In the meantime, you can use the revenue to fund further expansion.

What’s The Back-end Operations Like?

Your front end and UI are incredibly important, but without giving customers a good experience and the option of checking out your product without technical support, you won’t be able to generate any revenue. Unfortunately, many start-ups and even some larger businesses overlook this aspect.

You’ll need someone on staff who can help customers via chat or email. Whether you’ve got 1 or 100 customers, you’ll need someone to respond to their questions.

If you’ve got a team of volunteers who help out with various tasks throughout the day (such as taking care of emails, creating content, moderating forums, etc.), consider taking advantage of them. You can ask them to help with customer support, and in turn, you can offer them more opportunities to contribute. Everyone wins.

You’ll also need a way to track and analyze the data from all these marketing channels. If you’ve got a CRM (Customer Relationship Management) tool, consider using it to take care of all your customer interactions. You can also use tools such as Google Analytics to track website traffic and lead generation. Using these tools will help you determine the effectiveness of your plan and identify areas where you can improve.

Once you’ve built a foundational marketing plan, you can move on to the fun part: creating the actual product. Hopefully, this article helped you form a clearer picture of the type of person you’ll need to help build and grow your business. If you found this article valuable, you might want to check out some of our other guides on marketing and sales.