As a business owner, marketer, or online entrepreneur, you’re probably familiar with the growing importance of digital marketing and the impact it has on your business. Thanks to increased social media usage and the development of email marketing, digital marketing has become an integral part of any business’ marketing mix. The same can be said of the rapidly expanding world of affiliate marketing, which is why you’ll often see articles on this topic too.
If you’re using ClickFunnels to host your website, you know that it’s a popular tool for marketers who want to manage all the details of their online marketing efforts. And boy, do they ever want to! This service makes it really easy for new marketers to get up and running, as you’ll see in a moment. Once you have a basic understanding of how ClickFunnels works and how to use it effectively, you can delve into its many features to replicate or improve any aspect of your digital marketing strategy.
Create A Limited Account
Before you can get started with your regular, unrestricted account, you’ll need to create a limited account. A ClickFunnels account, which can accommodate up to 12 months of continuous billing, is an inexpensive option that limits the number of pages you can view, the number of email campaigns you can run, and much more.
The most basic reason for creating a limited account is to protect your information. You don’t want to risk the exposure of your financial information or the exposure of your email address, which is typically the case with most free email services. The best part is that once you’re signed up, you can easily switch to your regular, unrestricted account when you’re ready.
Explore The Platform & Discover Its Potential
Now that you have a basic understanding of how limited accounts work and why you’d want to use them, let’s explore the platform more closely. You can browse through the different parts of the platform, from the landing pages and forms you’ll use to collect emails, to the various reports and dashboards that will help you stay organized and analyze the performance of your campaigns.
Each part of the platform is accessible through a user-friendly navigation system. When you want to perform an action, such as creating a new page or sending an email, you’ll see icons that represent the various functions within the platform. When you click on these icons, you’ll be taken to the appropriate part of the platform.
Use The Knowledge You Gain To Improve Your Campaigns
Once you’ve logged into your ClickFunnels account, you’ll see a navigation menu on the left side of the screen. Near the top of this menu is a spot for the Knowledge Base. At this point, you might be wondering what the Knowledge Base is as there doesn’t seem to be any content in it yet. When the site first launched, it was a bit empty too, but over 8 million marketers around the world have already invested in this content, which is continually updated by the team at ClickFunnels.
This content will teach you the fundamentals of digital marketing and how to use the platform effectively to build a business you can feel confident in.
Why Is Digital Marketing Important To Your Business?
You might be wondering, what is digital marketing? Simply put, it’s the use of digital technologies to promote a business or product, usually online. In today’s world, nearly every business operates online, so having a strategy in place to utilize digital technologies for marketing is essential. In the same way a company would use radio ads, newspaper ads, or television ads to promote their products, many businesses use digital marketing to gain exposure and make sales online.
Thanks to the proliferation of digital marketing platforms like Google AdWords, which provides advertisers with the capability to target consumers via search engine marketing, or SEO, social media marketing, and content marketing, businesses can tailor their approach to gain maximum exposure and make sales.
Regardless of the marketing channel used, marketing efforts typically end with a conversion, which can be defined as an action taken by a consumer that leads to a sale. When a customer clicks a link, makes a purchase, or submits a form, that’s considered a conversion. Once you have a small number of conversions, you can start to measure the effectiveness of your digital marketing efforts. For example, you might want to see how many times a day your website gets visited, how many leads you’ve generated, or how many sales you’ve made.
Organize Your Campaigns Using The Dashboard
To get the most value out of your limited account, you’ll want to develop a system for tracking the results of your efforts. With a regular, unrestricted account, you can use the MY CONTENT dashboard to see the results of all your past campaigns. But with a limited account, you can’t access this functionality. Instead, you’ll need to track these results manually.
Luckily, the good folks at ClickFunnels have thought of this issue and have provided you with the Dashboard, which serves as a digital marketing management system. You’ll see this area of the site when you first log in and it contains all the marketing analytics you could want or need for your business.
This tool will help you track the performance of your campaigns, from the day they’re launched to the day they’re closed. Plus, you can use this tool to take stock of all your marketing efforts, compare them to other campaigns, and track the performance of individual marketing channels.
Use The Reporting To Get The Most Out Of Your Campaigns
Another issue that can arise with a regular, unrestricted account is the inability to get complete analytics on each campaign. With a limited account, you can get the data you need in a short amount of time, as the team at ClickFunnels points out in the report below:
“The benefit of a limited account is that you can track every aspect of your marketing performance, from signup to conversion, in one place. In contrast, with a standard account, you would need to drill down into the individual campaign reports to pull this data together. Moreover, a standard account doesn’t provide you with real-time reporting, which can make it more difficult to ensure you’re always maintaining a pulse on the performance of your marketing efforts. “
Make Sales Using Simple Yet Effective Marketing Tactics
One of the nice things about the Knowledge Base at the ClickFunnels is that it doesn’t just cover digital marketing. The team there also provides you with the basics of marketing, which include sales. That’s something you don’t get with most other digital marketing knowledge bases.
As a marketer, you’ll want to learn how to use the basics of marketing to make sales. One of the best examples of simple and effective marketing is guerrilla marketing, which the team at ClickFunnels defines as follows:
“Guerrilla marketing includes all of the forms of marketing that aren’t directly related to your product, such as paid advertising, social media marketing, and word of mouth marketing. With guerrilla marketing, you aren’t paying for advertising, so there’s no risk of wasting money. However, you are finding ways to market without being noticed, so you might have to experiment a bit to see what works best for you. “
In summary, if you have a small business or are just getting started, you might want to consider investing in a limited account to maximize the potential of your digital marketing efforts. This type of account allows you to focus solely on growing your business, while the experts at ClickFunnels handle all the technical aspects of your marketing.