The Covid-19 pandemic shook the world and changed the way we all live and work. For entrepreneurs and business owners, finding a new normal in a short amount of time wasn’t an easy task. For web-based companies, especially those reliant on e-commerce, it was near-impossible. In fact, 73% of companies report a drop in productivity after the pandemic compared to before.
With businesses closed and many people working remotely, entrepreneurs are now discovering the power of their websites and digital products more than ever before. As a result, we’re seeing an increase in interest in, and the adoption of, virtual meetings, calls and trainings (v-learning).
This presents a huge opportunity for companies whose specialty is marketing online. Specifically, marketing automation tools that track customer behavior and make smarter decisions based on that data.
Digital Nomads And Remote Workers Are The Uber's And Airbnb's Of Marketing
Covid-19 clearly showed that not only do consumers love to buy online but they also love to consume online content. As a result, entrepreneurs are now highly susceptible to marketing through digital channels.
With many platforms available for entrepreneurs to grow and scale their businesses, it’s important to consider where consumers are spending their time and how to best engage with them.
Based on that data, marketing professionals are focusing on helping their clients become more digital nomads and remote workers. Essentially, they’re looking to provide a fully virtual service, wherever possible.
The trend is toward marketing hubs that are co-working spaces, where entrepreneurs and small businesses can connect, collaborate and learn from one another. These are often found in larger cities, where rents are more affordable and there are more digital nomads and remote workers available for hire.
What Does This Mean For Marketers?
This brings us to the most important question: What does all this mean for marketers? Specifically, what changes should marketing and sales teams make?
In the past, marketers focused on getting the right message to the right audience, regardless of channel. While that’s still relevant, with the world shifting to an online-first strategy, marketing and sales professionals must now consider how to engage with customers through digital channels. This includes everything from content to automated email marketing, social media and website design.
In other words, marketers must now get good at marketing in a digital world.
Additionally, marketers must be comfortable working remotely and encouraging their employees and team members to do the same. Marketing teams that don’t embrace a digital strategy will be left behind by the competition.
How Will Clickfunnels Live in 2022?
That brings us to our next question. How will Clickfunnels live in 2022?
The short answer is…they’ll survive. While they might not flourish, they’ll survive. Like so many other companies, Clickfunnels is now taking advantage of the opportunity presented by Covid-19 to re-invent themselves and emerge even stronger.
It’s no secret that Clickfunnels was one of the first SaaS businesses to embrace the digital nomad lifestyle. As a result, they’ve been able to survive and prosper during this time, even when the rest of the world was struggling.
The company is already taking advantage of the situation, making smart product decisions and pivoting to take advantage of the trend toward online marketplaces and away from brick-and-mortar stores.
In particular, they’ve decided to focus on marketing technology and working with other SaaS businesses that are experiencing growth.
This decision makes perfect sense for a number of reasons. First, it’s a trend that’s being followed by other SaaS businesses and platforms, making it easier for marketers to find the right niche.
Additionally, the entire SaaS industry is going through a digital transformation, moving toward subscription-based models and away from transactional relationships. This presents a huge opportunity for marketers that are equipped to take advantage of the trend.
That brings us to our last question. How can marketers ensure their products and services remain innovative and cutting edge in a world driven by online content and reviews?
It’s a good question. While there are no real answers to ensure continued innovation, marketers can work to ensure their products and services stay at the forefront of what’s new and what’s trending. This means keeping up with the latest trends in technology, digital marketing, social media and more.
Consumers are now in control of the way they want to be marketed to and how they want to engage with brands. That puts the onus on marketers to ensure they’re providing the right information to the right audience at the right time through the right channel.