You’ve probably heard of ClickFunnels, a popular web-based tool that makes it easy to set up a free website in minutes.

What if I told you there was an easier way to get started with a business website than by using ClickFunnels?

What if I told you there was a way to get a professional-looking website for free?

What if I told you about a service that gets you up and running in minutes without the help of a website designer?

Without Facebook, Instagram, or Twitter, there’s no way to reach potential customers, but with YouTube and blogs, there’s a way. And it all starts with video.

What if I told you that you could use a tool like VideoHoot to create a professional-looking product review video for free?

Or what if I told you there was a way to get an animated explainer video with subtitles and voice-over for free?

Or what if I told you there was a way to engage with potential customers through live video chats?

There is, and it’s all facilitated by video.

Whether you’re a B2C or a B2B business, video is essential in today’s market. According to HubSpot Blogs research, 84% of consumers prefer to learn about products and services via video content.

If you’re not producing and distributing video content, you’re losing out on a huge audience that could potentially be converted into paying customers. And let’s be honest – video isn’t going anywhere, so you might as well learn everything there is to know about using video in your business.

Since video is such a vital part of any business or brand’s digital marketing strategy, let’s dive into how you can use video to your advantage.

Create Video Content That Will Impress

One of the first things you’ll want to do is impress your audience with the quality of your video content. Even if you have the best writing in the world and the most appealing characters, your video won’t do much good if the quality is terrible.

As a creator, you’ll want to aim for professionalism, since you’re likely representing your brand or business in some way. But you also don’t want to blow the budget on a high-priced camera or expensive lighting just to get decent quality video content. Instead, invest in a good microphone, a laptop, and some professional-looking camera equipment.

Once you have those three things, all you need is content and you can start filming. Depending on the type of content you’re creating, you might want to try for a few different setups to get the best shot.

Vary Your Lighting To Give Depth Of Field

When filming, you’ll want to vary your lighting to give depth of field. Without good lighting, your subject will appear flat and two-dimensional. When the light is directly behind them, it will create a harsh spotlight and make your subject appear more three-dimensional.

Shadows work great for this too. If you’re using a desk lamp as your main light source, you can position it on the other side of your subject so that it creates a nice shadow. Or, if there’s direct sunlight coming in through a window, position the sun behind your subject to create a soft, dreamy atmosphere. This will make your video really pop!

Avoid Distracting Audiences

Even if you have the best video content in the world, you’ll still have to deal with distracting viewers. If you notice, the majority of videos posted to YouTube are shaded to the side to give the viewers the best view possible. This is because the vast majority of viewers are scrolling on their phones or tablets while watching videos.

If you’re posting on a screen that’s large enough to encompass your entire video, there’s no need to cut to the side to give viewers the best view. Instead, keep your camera straight on and in front of your subject without any obstructions so that everything is in focus.

Use Audio To Enhance The Video

There’s more to a video than just visuals, so don’t forget about the sound! With videos, you have the extra dimension of sound to manipulate and utilize to the fullest. If you’re using video to announce a new product or service, you can create an audio recording where you speak directly to the camera to introduce the product.

If you’re not comfortable recording audio directly into the video, you can always add a voiceover later. Even if you don’t have a background in audio, you can find someone to help you record audio for your video.

Distribute Video In As Many Media Channels As Possible

Since video is such a versatile format and viewers can access it from almost any device, it’s essential that you’re distributing your video content in as many places as possible. As a brand or business, you have numerous platforms that you can use to reach your audience – social media, email marketing, display ads, websites, and so much more.

To really stand out and get the most out of your video content, make sure that you’re using all of these platforms. If you have a Facebook page, make sure to utilize its video functionality by adding captions and uploading videos there as well. And don’t forget about YouTube – the world’s largest video platform. You can use a tool like VideoHoot to get yourself started with a professional-looking YouTube channel.

If you’re using email marketing, make sure to include a video in your messaging to help bring your content to life. Why should your subscribers opt in and stop by your email only to find out that you haven’t provided them with the most essential content to get the job done? Including video content is indispensable, since 73% of consumers prefer to learn about products and services via video content.

If you’re trying to grow your local business in the digital world, you need to put in the effort to master video content creation. Even if you’re using a free service like YouTube to host your content, you can still put yourself in the best position to succeed by creating high-quality video content that will engage and delight your audience.