Mailchimp is one of the most popular email marketing platforms, and for good reason. It’s super easy to get started with, has an incredible amount of features, and it’s flexible enough to meet the needs of just about anyone.
While Mailchimp is a fantastic choice for anyone looking for an email marketing platform, it doesn’t offer the same level of customization as some other platforms. For example, if you’re looking for a simple way to capture and engage with leads, you might find that the built-in fields of Mailchimp aren’t enough.
Fortunately, there’s a way to get the most out of Mailchimp and turn those hidden fields into something more. You can use a service like Clickfunnels to integrate a lead capture form with a shopping cart so that when a user submits the form with their email address, they’re automatically transferred to a shopping cart where they can continue shopping or receive more information about the product they’ve expressed interest in.
Make Shopping Compatible With Your Website
One of the reasons why Mailchimp is so popular is because it’s compatible with a wide variety of websites. Whether you host your own website or use a free blog platform like WordPress.com, you can easily integrate the two.
This means that whenever a user clicks on a product or service in an email, they’ll be transferred to your site or blog where you can display that product’s or service’s information. You can essentially create an affiliate program wherein you’ll get a commission each time a user makes a purchase after following a link in your email.
Secure Leads With Mailchimp
Another great feature of Mailchimp is that you don’t need a separate website or blog to take advantage of it. You can install a small plugin that allows you to securely capture leads right on your WordPress site. The only difference is that with the plugin, you have to add your URL to the trusted contacts so that people can enter their email address directly on your site without being scared that you’re going to spam them.
The great thing about this option is that it allows you to take advantage of the large audience that WordPress provides while not having to run a separate website or buy a domain name. As a lead magnet, you can put a link like this in your email so that when a user clicks on it, they’re taken directly to the plugin’s form where they can enter their email address and be transferred to your shopping cart.
Use Multi-Channel Marketing To Reach Your Audience
When a user clicks on a product or service in your email, it doesn’t necessarily mean they’ll make a purchase right away. Some people might just want to know more about the product or service before buying it. That’s why you should always have more than one form of marketing as part of your strategy. Things like PPC, SEO, social media and email marketing are all important parts of a digital marketing strategy. When you connect all of these platforms and techniques together, you can create a more effective strategy that will bring in more leads and grow your affiliate sales.
Utilize Technology To Make Sign-ups Easier
If you’re still capturing leads manually via forms on your website, you’re essentially handing them over to chance. You can’t guarantee that everyone will submit the form or click on the link in your email. This is why it’s essential to use technology to enhance the user experience wherever possible.
You can integrate sign-ups for your shopping cart using services like GetResponse or Mailchimp. When a user subscribes to your list, they’ll automatically receive emails with important updates and notifications about your site and offers. You can use a similar strategy with social media to drive traffic to your site and grow your affiliate sales.
Use Behavioral Psychology To Get The Most Out Of Your Leads
You can use certain methods of psychology to influence your lead’s behavior when they’re on your site. For example, you can display the prices of your products or services in an order that’s consistent with natural human behavior. This will cause users to think that the prices are reasonable and help them continue shopping or make a purchase. You can also use fear and intimidation to get the most out of your leads rather than relying on rational thought alone.
There are many ways to integrate a lead capture form into your strategy, whether you want to use Mailchimp or another platform. The key is to find a way to make the process as easy as possible for your users so that they have a better experience and continue to engage with your content.