At this point, you have probably already made the decision to launch your product, website, or service and picked a name for your business. Maybe you even sent out a few emails to friends and family to gauge interest and got some sales in return. That’s great!

However, without an effective marketing strategy that is aligned with a compelling sales funnel, all that interest could translate to nothing more than a few sales and some nice word-of-mouth publicity.

The fact is, picking the right marketing agency to help you grow your business can be challenging. You want to find someone who has experience in converting interest into action, someone who can take your vision and translate it into a compelling marketing strategy that will drive traffic to your website. Someone who can help you build a brand and generate revenue. But how do you go about selecting the right agency?

Here are some of the things you should look for in a marketing agency:

Marketing Experienced

If you are just getting started, you may not yet have many competitors in your niche. Still, you want to find an agency that is experienced in marketing to multiple industries and has a history of delivering results for clients. This way you can be sure that you are not wasting your time or money.

If possible, find an agency that has worked with notable brands in your industry. This way you can be sure that they understand your industry and can produce compelling content to attract customers. You don’t want to waste your time working with an agency that does not have the experience to produce effective results.

Branded Content

This is something that every business needs to consider. The days of using “temporary” tactics like billboards and radio ads to gain awareness are over. Nowadays, branded content exists in all places, from TV commercials to blog posts to e-mail marketing campaigns. This content is designed to look and feel as a natural extension of your brand—it is consistently branded and establishes your company’s credibility.

If you are a business owner or marketing manager, you want to find a digital marketing agency that has a solid track record of producing quality content that is consistent with your brand. This involves more than just picking a cool font for your website’s header. It’s about creating a consistent look and feel across all your marketing channels.

Pro-Active Agencies

There are many reasons why you would want to work with a leading digital marketing agency, but one of the primary ones is that you can rely on them to grow your business. A pro-active agency will listen to your needs and the unique problems you are facing and then devise a strategy to generate leads and sales for you. Agencies that are too passive can become ineffective if their strategies do not reflect your goals or if they do not offer training or support.

Familiar With Mobile

The way people access the internet has changed. Thanks to the innovative services provided by mobile carriers and the launch of the iOS and Android platforms, it is now possible to perform all the necessary tasks from almost anywhere.

If your business is geared toward online marketing or selling your products via mobile devices, you want to find an agency that is familiar with SEO for mobile. That way you can be sure that your efforts are being brought to bear on the channels that will generate the most leads for your business.

Results-Oriented Agency

This is the golden rule of marketing: you want to work with a team that is focused on delivering results. You want to find someone who is experienced and can prove it. This means that they should be able to provide concrete evidence of previous collaborations that helped generate sales.

If you are looking for a way to generate inbound marketing leads for your company, consider working with a digital marketing agency that has a proven track record of producing results for their clients. Even if you already have a strategy in place, you can always return to the agency for guidance along the way.

When it comes to selecting the right agency to help you grow your business, there are a lot of things to think about. To start, ask for references and read online reviews. Then, when you feel that you have made the right choice, move forward with confidence.