You’ve built a fantastic website with a beautiful and functional member area. Now you want to create a simple way for members to login so they can enjoy all the great content you’ve been so diligently creating. You could throw in a little opt-in box to collect emails or build a dedicated login area with a login button.
You want to integrate ClickFunnels with your website so you can gain the power of automation and simplify the user journey. Let’s explore how you can craft a simple yet elegant login link for your member area.
The Opt-In Box
One of the simplest yet most effective ways to integrate ClickFunnels with your website is to opt-in with an opt-in box. This is a common and highly effective method that allows you to gain valuable insights into your audience’s behaviour while providing them with exclusive content that you know they’ll love. Let’s have a look at how you can create an opt-in box on your website.
The most basic form of an opt-in box is a simple text field followed by a submit button. When a user submits their name and email address, you’ll create an opportunity for them to receive content from you or to engage with you in some way. If you want to make your opt-in box stand out, why not try out some designs made specifically for online stores? There are hundreds of themes available that come with an opt-in box to make it less generic.
Bold And Clear
In the same way that you’d want to feature your brand’s logo at the top of your web pages, you should feature the ClickFunnels logo prominently in your opt-in box. The logo should be large enough so that it’s easily identifiable, and it should be set apart from the text so that it doesn’t get lost among the letters. If you use a sans-serif font, such as Arial, this should help keep the logo easy to read.
Another thing you can do to make your opt-in box stand out is to make it the focus of the web page. Rather than having your standard navigation, fold the opt-in box in from the top, place the focus on the big red button, and lead the user to take action. When they press the button, they’ll be taken to the next step in the process (generally a checkout step).
If you’re using a shopping cart on your site, you can integrate a button that will take users directly to the checkout step (or to a thank you page if no checkout step is required). This type of button is often used in conjunction with an opt-in box, as you’ll want to collect emails from users who have opted in so you can continue to send them content.
A login form is a quick and easy way for users to login to your member area. Typically, a login form will include a username and password field along with optional fields for users to opt in to receive email notifications or to have their email address stored for future use. When a user submits their details, they’ll be automatically directed to the next step in the process (which, again, is generally a checkout step).
If you’re a store owner looking to integrate ClickFunnels with your store, the easiest and most convenient way to do so is with a ready-made button. You can integrate this button with your site using several methods, including:
- Using a free button from the ClickFunnels Marketplace that suits your requirements (we’ll discuss these in a bit).
- Using a custom HTML link
- Using a dedicated sign-in button (if you don’t want to use the default log in button)
- Making your own using WordPress’ login button functionality.
After a user has successfully logged in, you can direct them to the checkout step. This is where you’ll collect payment details, delivery information, and, in some cases, additional personal information. Typically, your checkout step will also include a thank you instruction. This is the last step a user should have to take before being directed back to your website.
If you’re using a shopping cart on your site, you can either have the checkout step consist of nothing more than a simple thank you message or can have it send users to a shopping cart page where they can continue to make their purchase. There’s no wrong answer here, as long as you keep the flow of conversions high.
What If I Don’t Want To Use Opt-In Boxes Or Login Forms?
If you don’t want to use opt-in boxes or login forms to integrate with ClickFunnels, there are a few other options available. You can set up a simple redirect from your login page to the content in your member area. When a user logs in with Facebook or Google, for example, you can direct them to a default landing page with links to all the content you have (including the opt-in box if you have one). You can also create a dedicated sign-up page where interested parties can get the most out of your content.
In addition to the above, you can use a tool like Single Button Attribution to track the success of different marketing efforts, including the button you’re using to integrate with ClickFunnels. By installing this tool on your site, you can easily see the value of different marketing activities (such as a webinar you held or an email campaign you ran) and assess the results of your efforts. All you need to do is install the Single Button Attribution widget (available free from the Single Button Attribution website) on your sign-up, purchase, or thank you page.
As you can see, there are a variety of methods you can use to get started with integrating ClickFunnels with your site. Keep in mind, however, that if you choose this path you’re going to have to learn how to code HTML and CSS to get the look and feel of your site customized.