As the name suggests, Mindbodyis a platform built for meditation and relaxation. While we were initially inspired by popular YouTube channels like Chill with Dre and Bjorko – which both focus on mindfulness and meditation – we quickly realised that the type of videos they were creating were not for everyone. Some people might find them more stressful than relaxing and distracting, especially if you’re not used to spending a lot of time in one place without having to be busy (like many people nowadays).
With that in mind, we created Mindbody to be a place where people could come back to time and time again to relax, de-stress and refresh themselves. We wanted to create a digital sanctuary where people could escape from the demands and distractions of the world for a little while and just focus on their breathing.
Although our methods could certainly enhance your productivity, we don’t necessarily aim to replace your daily work patterns. What we do want to do is integrate with your everyday workflow so that you can have a more streamlined experience when using our platform.
Mindbody and Clickfunnels
You may be familiar with Clickfunnels, an online marketing platform designed for content creators. One of the things that makes Clickfunnels special is that it was initially built for digital marketing and content creators. This means that it was designed to work seamlessly with YouTube, Instagram and other similar platforms. In other words, it was made to make our lives as content creators easier.
Mindbody and Clickfunnels work very well together. For one, we use Clickfunnels to send emails and run our marketing campaigns. We can also use it to integrate our blog with our social media accounts (where we mainly post photos of our trips, food and gear).
We can use Clickfunnels to send out our weekly newsletter, as well as promote our Instagram account. We can even use it to create and send out our digital flyers, which is a great way to preserve as much of the physical paper as possible while still having our email sign-ups automatically populate our mailing list.
To take full advantage of Clickfunnels, we have to create a sales page. On this page, we will guide you through the steps to set up a landing page with a call to action so that you can start attracting potential customers into taking action and buying your product.
Why a Landing Page?
We all come across landing pages time and time again in our digital marketing journey. Essentially, a landing page is a web page that you or your marketers build to gather email addresses or sell a product. The great thing about a landing page is that it is very easy to set up. You just need to have a website and you can start building content for it.
If you’ve ever wondered what a landing page looks like, take a quick look at any of the huge brand websites out there. Most of them are built on a foundation of a solid landing page and it is easy to see why. When a potential customer lands on your site, they experience your landing page – not your home page or any other page on your site. Therefore, it is the first impression that you make and you want to ensure that you create a good one.
When someone lands on your site, they will see a combination of elements:
- The header which includes the logo and site tagline
- The body copy (content)
- The call to action (button)
- The footer (including links to social media, FAQs and more)
Your email list is the best-kept secret to online businesses. If you’ve collected hundreds or thousands of email addresses over the years, you can sell these to the highest bidder for a tidy sum. You might even decide to integrate your email list with your social media accounts so that you can keep in touch with your audience between blog posts and YouTube videos.
Landing Page Quick Start Guide
Let’s get to the nuts and bolts of creating a landing page. First, you need to have a website. If you are looking to create a professional looking website, use a tool like WordPress to build your site. WordPress is the de facto standard for creating websites and if you are a content creator, you will most likely be using it. You can also use SquareSpace to create a sleek landing page with a few clicks.
Next, you will want to set up your page with a good header, which will include your logo and the name of your website. Give your header some breathing room by following the recommended 20/20/20 rule: set aside at least 20px of vertical space for the header, which should include a photo of a person using your product. This space will serve as an indicator of relevance for your site’s content. Your logo should be accessible on a small screen (mobile) as well as a large one (desktop) and be easy on the eye.
After you have set up your landing page with a good header, you can move on to adding content to it. The first area that you will want to populate is the body copy, which is essentially the text that you will use to entice the reader to take the next step. In our example, we will be using content from our blog post to create the body copy.
Next, you will want to add a call to action (also known as a CTA), which is the clickable area at the bottom of your landing page. A call to action is usually a button that encourages the reader to take some kind of action (like signing up for your email list, buying a product or engaging with you on social media).
Last but not least, you will want to add the footer, which is the area at the bottom of your page that contains some vital information (like the copyright and webmaster contact details). The footer is usually placed at the very bottom of the page, before the closing
To sum up, a landing page is a web page that you or your marketers build to gather email addresses or sell a product. To create a good impression with your readers, make sure to add a photo of a person using your product, a logo and simple text.
The Different Types Of Calls To Action (CTAs)
A call to action (CTA) is a clickable area on your site that encourages the reader to take some kind of action. When a reader clicks on the CTA, they will be directed to a new page (usually a landing page) where they can fill out some kind of form or purchase some kind of product. Most marketers would recommend using a call to action that is clearly visible and contains a lot of information to grab the attention of your visitors.
As you can see above, our call to action is pretty straightforward. When a visitor reaches our landing page, all they will see is the big red button, which simply says “Get Started”. From there, they will be guided to a form, where they can enter their name and email address to receive our weekly newsletter and occasional promotions.
Depending on the type of product you are trying to sell on your site, you will need to decide what action to take next. If you are trying to build a relationship and grow your email list, you will want to guide the reader to a place where they can enter their email address. On the other hand, if you are trying to sell a digital product or service, you will want to direct them to a purchase page where they can make a purchase. There are many examples of calls to action out there. If you want to see a comprehensive list of the most popular ones, you can visit this resource.
Building A Relationship Vs. Selling
An email list is the best-kept secret to any online business. Having an email list allows you to build a community of people who subscribe to your newsletter or who have signed up for your product launch. You can use your list to get in touch with your audience and answer questions, as well as promote your products and services by sharing helpful blog articles, interviews and videos.
If you want to start building a relationship with your audience, you will first want to establish yourself as an authoritative voice in your niche. To do this, create a resource page where you can publish helpful articles, like how-to guides and tips. Secondly, you can interview subject matter experts in your niche and highlight their expertise. Lastly, you can build a community by hosting live chats with notable people in your niche and sharing interesting news stories and helpful tips.
If, on the other hand, you want to sell a product or service, you will want to create a page that contains all the information your audience needs to make a purchase. This could include things like product images, pricing, information about delivery and more.