One of the most annoying things on a website is when the visitor has to click twice to make a purchase. Or, when they’ve bought something and click the “close” button on an annoying popup.
If you’re running a marketing campaign using the free version of ClickFunnels, you’ll encounter this kind of behavior all the time. You’ll see people bounce off your site because of these annoying popups.
However, you can prevent this behavior with a little trick: when a user arrives at your site and tries to make a purchase, send them to a signup or signin page rather than a regular sales page. This will help keep them on your site, and make them feel like you’ve made the effort to understand their needs and interests.
Even better, you can add a little personality to these pages by adding a bit of quirkiness or fun. A perfect example of this is the HubSpot Signin with a cartoon avatar!
The more you can do to make the user experience on your site special and memorable, the more likely they are to revisit it and make a purchase or lead. You can use this behavior to gain more traction in your marketing efforts by observing user behavior and using that to guide future campaign activity.
Use Behavioral Analytics To Your Advantage
With every visitor to your site, you have the opportunity to analyze their behavior and determine how they’re going to behave when they become a customer of yours. You can use this information to guide your marketing and marketing program decisions. For example, you can use the fact that a person has visited your homepage to decide that they’re probably a lead or a real customer, and not just a casual browser.
If you’ve got an e-commerce store, you can also look into buying a beamed event tracking pixel. This will allow you to track how many people have clicked on a specific product or campaign and take them to that point within your site.
Make It Easy For The User To Find What They’re Looking For
In any marketing campaign, your #1 goal is to convert as many people as possible into leads and eventually into customers. Sometimes, this means that you need to make it easy for people to find what they want, while protecting them from being tricked by ads or deceptive offers. This is especially crucial when marketing to consumers, who you know are more intelligent than most marketers will admit. This means that you need to make sure that every action a user takes within your site is logical and easy to follow.
There are many strategies for making sure that a user feels protected and tricked as little as possible, including using SSL encryption, reducing the number of loaded popups, and having trustful or popular brands. However, some of the simplest methods can have a massive impact on your conversion rates. To start with, you shouldn’t pop up annoying ads when a user visits your site. Even if you’ve got an awesome offer that you think will convince them to click on something, you shouldn’t force them to!
Instead, when a user arrives at your site and tries to make a purchase, show them important information and offers in a modal window. A modal window is a small overlay that temporarily covers something on your site – like an entire page or just the content within a form field. When a user clicks on a specific product or offer, they’ll be taken to a separate page or form field within your site where they can continue their purchase process. This continues to maximize their experience on your site and minimize the amount of times they have to leave to make a purchase, decreasing your bounce rate.
Use Dynamic Product Pages
Another way to improve user experience and make the shopping journey as quick and easy as possible is to use dynamic product pages. These are product or offer pages that change based on what the user is looking at. For example, you can have a live chat window open for users who are browsing a specific product, but hide the chat window if they’re looking at different products. Or, you can show product videos that are related to what the user is looking at.
This will make the user journey much more enjoyable and will keep them on your site longer, increasing the chance they’ll make a purchase or lead.
If you’re running a marketing campaign and don’t have the resources to create and maintain a completely separate website for product information, dynamic product pages can be a quick and easy solution. You can use an existing domain or sub-domain to build product pages, and then use the Single-Click Ordering feature to create a simple and streamlined checkout process.
Personalize Your Email Signatures
Even if you’ve got an awesome email marketing program in place, your email signatures don’t always have to be boring! You can use your existing social media profiles to connect with your audience and give them some personality. Or, you can even just use your first name and a link to your website if you’re lacking in creativity!
Above all else, make sure that your signature’s design is consistent across all of your emails – it should match the style and color scheme of your account as closely as possible. This will help make your emails stand out from the crowd, and increase the chance your recipients will engage with your content. For example, if you’re replying to a message with a link to your blog article on the subject, it would be best to have the same link in your email signature.
Reduce The Number Of Times They Have To Page-Hop
One of the biggest irritations for users is when they arrive at your site and have to click multiple times to find what they’re looking for. Even when searching for a specific product, users have to click multiple times to find the information they need. This is extremely annoying and can make them feel like you don’t care about them as a customer or person, leading them to leave quickly without making a purchase.
To combat this, reduce the number of clicks needed to find information on your site by structuring data in a way that’s easy to find. You can use a search bar at the top of the page instead of hidden keywords or phrases, or you can use tables to display information in a clear and concise manner. Even formatting information in a certain way can make it easier for users to find what they need. For example, if you’ve got a lot of product information and your layout is a bit messy, you could create a separate page for product datas like this one:
- Product Name
- Reviews (both positive and negative)
The above layout makes it easy for users to find the product they’re looking for because it’s the first thing they see when they arrive at the page. They don’t have to search for product information; they can just look at the top piece of content and click to find what they want.
Some key takeaways from this article are: