Over the last few years, two distinct yet complementary online marketing solutions have emerged and taken the lead in their respective sectors. One is sales funnel optimization tool, ClickFunnels, and the other is digital marketing training program, Coaching.

The main difference between the two platforms is that while ClickFunnels was born from the needs of online marketers, Coaching was designed with the needs of business owners and online entrepreneurs in mind.

Let’s examine the pros and cons of each solution to find out which is better for your business.

Feature-Rich Yet Cost-Effective

While ClickFunnels is certainly very popular, it’s also a relatively expensive product starting at around $150 per month. If you want to get the most from your dollar, you can look into the cheaper, yet equally feature-rich solution, OptinMonster.

With OptinMonster, you get all the features you need to grow your business, from email marketing to landing pages and conversion optimization. What’s more is that you can try it for free for as long as you want.

So if you’re looking for a feature-rich funnel builder that won’t break the bank, you can’t go wrong with OptinMonster.

User-Friendly Yet Effective

While OptinMonster is very user-friendly and requires no special training to use, ClickFunnels offers a more sophisticated user experience. To get the most out of the platform, you’ll need technical support from a certified tech person. However, this is probably not a concern for most business owners and online marketers.

As a marketing tool, ClickFunnels is designed to make life easier for digital marketers and online marketers who want to grow their businesses. And all the features in the platform are there to help you automate the process of driving traffic to your website.

More Than Just A Sales Funnel

OptinMonster is typically used as a sales funnel, but you can also use the tool for an important part of your marketing plan. When you integrate Google AdWords, Facebook Ads, and other platforms into your funnel, you can further target your audience with sub-segments or specific demographics. This essentially means you can use the tool for more than just driving leads into a sales funnel.

However, if you do use the product for marketing, you will need to take care of the onboarding process and make sure new subscribers are added to the list of qualified leads.

Final Takeaway

Overall, both solutions serve very different purposes. If you’re looking for a simple tool to build a sales funnel, then OptinMonster is the clear choice. But if you’re looking for a comprehensive toolkit to grow your business, then ClickFunnels is the platform you should turn to. Ultimately, it depends on your specific needs and the type of business you run.