When you’re building an e-commerce store, there are a lot of different options to consider. You’ll want to pick a platform that allows you to sell both physical and digital products, provides a simple way to track sales, and has a community of people willing to help. We’ve been building e-commerce stores for clients for years, and here’s a detailed guide on how to choose the right solution for your needs.
Features You’ll Need
Before you make a purchasing decision, it’s important to understand what you need in order to run an e-commerce store successfully. Here are the top things to consider:
- Product management tools (e.g. clickfunnels, grails, elmo));
- Website builder (e.g. wix, ui builders, builder platform);
- E-commerce platform (e.g. Shopify, Bigcommerce, 1&1);
- An online store theme (e.g. clear store, shopify, solopark);
It’s also important to understand what you don’t need. Unless you’re a developer with a lot of experience, you probably don’t need to worry about building your own website. There are plenty of high-quality templates you can choose from, or you can use a service like 1&1 that offers basic websites with a shopping cart. Additionally, you don’t need to have a complex product catalog. With a few popular products, you can easily create a catalog that’s large enough for any e-commerce store.
Which One Should You Choose?
Once you have your product catalog set up, it’s time to decide which e-commerce platform to choose. There are a few alternatives that can provide the features you need, but for the most part, there’s a clear-cut choice between clickfunnels and kartra. Let’s take a closer look.
What Is Clickfunnels?
If you’re not familiar, clickfunnels is a software company that creates tools to help marketers and entrepreneurs run their businesses. Their flagship product is a tool that lets you build landing pages, sales pages, and email marketing campaigns all in one. Additionally, you can use their platform to create funnels for your social media accounts (e.g. Facebook, Instagram, etc). For the purposes of this article, we’ll assume you’re looking to build a landing page with a shopping cart (additional features available, but this is the basics).
There’s a clear comparison between clickfunnels and kartra when it comes to creating a landing page. With kartra, you can launch a new web store in less than five minutes. Once you’ve done so, you can begin adding products to your shopping cart. On the other hand, clickfunnels takes a bit more work. To create a landing page with a shopping cart, you’ll first need to have a website. Once you’ve got that, you can use their tool to develop the page, adding in the products and functionality you need.
Key Differences Between Clickfunnels and Kartra
While both clickfunnels and kartra can create professional-looking landing pages quickly, there are a number of key differences between the two platforms. Here are the key differences:
- Cost: While clickfunnels is free, you’ll need to pay a one-time monthly fee with kartra.
- Features: While kartra provides a number of free features, these features aren’t enough to create a full e-commerce store. If you want to take advantage of the advanced features, you’ll need to invest in clickfunnels.
- Support: While both platforms have great customer service, clickfunnels is always available to help via chat and phone calls, while kartra provides only email support.
- Usability: With its drag-and-drop interface, anyone can use clickfunnels to create a landing page quickly. Additionally, the five-day free trial provides you with a powerful tool to try the software out before purchasing it.
- Security: While both have great reputations for security, clickfunnels takes additional steps to ensure your data is safe.
If you’re looking for a one-stop-shop for all your e-commerce needs, then clickfunnels is the clear choice. The fact that it provides a way to create email marketing campaigns, landing pages, and sales letters is invaluable, especially if you have a product you want to promote.
Why Choose Clickfunnels?
As mentioned above, clickfunnels provides you with a wide range of features, making it the clear choice for e-commerce store creators. Not only that, but the platform is mobile-responsive and has a dedicated customer support team. Basically, you’re getting all the bells and whistles you need and some extras that make it ideal for e-commerce stores.
Here’s a breakdown of why you might want to choose clickfunnels over competing solutions:
- Product Management Tools: The platform allows you to set up automated email campaigns, track sales, and view detailed reports on traffic and pricing. Additionally, you can use their tool to build landing pages, sales letters, and order forms. Furthermore, they’ve got a built-in affiliate program that you can use to promote other websites or products.
- Support For Non-Techies: While there are a variety of e-commerce solutions available, not all of them are beginner-friendly. If you’re looking for a solution that can provide technical support, then clickfunnels is a great choice. Their help community is fully equipped to provide you with top-notch advice if you ever need it.
- Fully Responsive Design: While not all e-commerce platforms are created equal, most of them have a fixed layout which means that all the content, products, and functionalities are displayed in the same way on all devices.
- SEO Optimized: Built-in SEO tools ensure that your store’s content will be found by people if they’re looking for your products. Additionally, you can use their tool to build social media outlets (e.g. Instagram, Pinterest, and Facebook pages) for your store, as well as email marketing campaigns that are optimized for search engines.
- Single-Purchase Discount: When someone makes a purchase on your store, you’ll receive an email notification with a coupon code you can use for a discount on your next order.
- Free 14-Day Trial: Before you buy anything from clickfunnels, you can try out their software for free for the first 14 days. This gives you enough time to see how the platform works and explore the various features.
- Mobile-SEO Friendly: If you’re running an e-commerce store from the go, you’ll want to make sure that the platform you choose is mobile-friendly. While most e-commerce platforms are compatible with most mobile browsers, not all of them are optimized for searches on mobile devices. If you really want to see your product on mobile devices, then you might have to look elsewhere.
When choosing a platform for your e-commerce store, it’s important to understand what you need in order to succeed. If you want to build a business that provides value to people, then consider choosing a solution that puts you in control and allows you to fully customize the way your product is presented.