You’ve probably seen restaurants and stores use order forms, take-out menus, and emails to keep in touch with their customers. Sometimes these methods of communication are convenient, but you’ll soon realize that they can be tedious and ineffective. There’s no guarantee that emailing a form will result in the customer actually ordering from you. Sometimes they forget all about it, and sometimes they end up feeling scammed. What would be the perfect way to communicate with customers without all of that uncertainty?
A signup form for a newsletter is often used because it solves so many problems at once. If a customer clicks “Sign me up”, they’re automatically entered into a drawing to win a free pizza (or something similar). After they’ve entered their email, they receive a confirmation email from you with a link to the newsletter. As long as they stay subscribed, they’ll continue to receive exclusive offers and tips from you. This type of communication can be more effective than just sending an email with an order form because, well, they’ve already agreed to receive your email communications. So, they’re more likely to act on the order form if it’s connected to an exclusive offer or tip.
Make It Interactive
One reason why online marketplaces like Shopify and Freshbooks have created successful e-commerce platforms is because of the flexibility that they give their customers. Customers can create an account on these platforms, enter in their email address, and begin browsing and purchasing products. If a customer wants to purchase a dress, they’ll have the option of uploading a picture of themselves wearing the dress or using a stock photo for the item. This makes online ordering quick and convenient because there’s no need for customers to find and print out an order form, fill it out by hand, and mail it in. When the server receives the order, it’ll be marked as “complete” and the customer will be notified via email.
If you want to create an order form that’s connected to a purchase event, you can use something like Braintree’s “Customer Confirmation”. With this tool, you can create a form with a purchase button that will be instantly processed when the customer clicks it. The customer will be asked to review their order and, if everything is correct, they’ll be redirected to a receipt page that confirms their order and includes an email notification.
Make It Mobile-Friendly
Another big reason why Shopify and Freshbooks have been so successful in the e-commerce marketplace is because they’ve created user-friendly platforms that are accessible and easy to use on a variety of devices. Customers can easily place an order from their phones because the apps are simple to use and there’s no need to go through the process of logging into a website on a computer to do so. The design of the mobile apps are also flexible so they can be adapted for different shapes and sizes of screens. This makes the apps easy to use on any device, whether it’s a smartphone or tablet.
Use Digital Markers
If you want to avoid sending out printed order forms by snail mail, you can put a digital marker on the form. A digital marker is a code that’s placed on the form so that it can be easily marked on a device. If a customer fills out the order form on a computer or mobile device, they’ll be able to click a box to indicate where they want to be redirected after they submit the form. You can provide them with a list of your various locations and offer them the option to select which one they want to use.
For example, let’s say that you run a bakery that has a store in New York City, a store in Los Angeles, and one in London. You can provide customers with a list of the cities and allow them to select which one they want to use when placing their order. You can also provide them with a map so they can see exactly where their order will be delivered.
You can also create a personalized signup form by inserting the customer’s name into the form. When the customer submits the form, they’ll receive a confirmation email with a personalized message from you. You can put a smile on their face by including a gift card that they’ll use to purchase something from your store. The best part is that you can repeat this process as many times as you want, creating as many unique signup forms as you want.
The key is to make sure that you use a tool like Hello Fresh that allows you to insert names and other identifying information into forms. Doing this manually is quite a lot of work, and it leaves room for errors. If you want, you can include the city and country of the customer so that you can target local ads to them. Doing this manually is also cumbersome and takes a lot of time.
The Ultimate Automated Order Form
If you want, you can automate the order form process so that it’s completely hands-free. You can put a shopping cart icon on the form and have it process automatically when the customer uses it. If the customer has multiple items in their cart, you’ll need to set up a minimum order amount before the form will engage. This way, you can prevent the customer from entering their credit card information until they’ve made at least a certain amount of purchases.
When the customer hits “submit”, the order will be processed and an email will be sent to them with a confirmation. When the customer clicks the link in the email, they’ll be taken to a page that confirms their order and includes their shipping information. This automated process makes it easy for customers to place orders while also ensuring that you’ll remain in compliance with any data security regulations that you may have to adhere to.