There are many different tools out there that can help you build a solid email list. Some of these tools are more suitable for certain tasks than others. For example, HubSpot built their product to be pretty versatile and easy to use. They pride themselves on their user-friendliness.
On the other hand, a tool like Evernote is pretty specialized. You’re better off using a tool that’s more widely used in general.
The good thing is that you don’t need to pick one and run with it. The truth is that no matter what your needs are, there’s a tool out there that can fulfill them.
Here’s where things get a little tricky. Now, you want to build a list of subscribers that are interested in receiving your emails. To do this, you need to ask yourself a few key questions.
Which Email Marketing Platform Do I Already Use?
If you’re reading this article, you’re almost certainly already using some sort of email marketing platform. The problem is that not all email marketing platforms are created equal. For example, HubSpot is a fantastic product, but if you’re looking to build a list quickly, you might not want to use their platform. Alternatively, if you’re looking for high customization, you might want to check out Evernote.
What sort of emails do I send out?
The main issue here is that you have to ask yourself, “Which type of emails do I usually send?” If you’re sending out a newsletter every month, you might want to consider using an all-in-one solution like Mailchimp or HubSpot. These types of platforms can integrate nicely with other tools that you might already use, like WordPress or Shopify.
On the other hand, if you find that you send out a lot of individualized emails to your subscribers, you might want to check out a tool like Evernote, which is more suited for individual engagement. Basically, you want to find the best balance between flexibility and simplicity.
Am I Already Using WordPress Or Shopify To Run My Website?
If you’ve ever worked with WordPress or Shopify, you’ll know that they’re incredibly easy to use. You don’t need to have extensive knowledge to get started. Rather, you can simply install the plugin/app that you want and start creating content.
This is a major time saver. Instead of having to set up a separate email marketing platform, you can use WordPress or Shopify to build out your email list and send out automated emails.
The key question here is whether or not you want to integrate your email marketing with your existing website. If so, you might want to consider using these types of platforms instead of starting from scratch. On the other hand, if you already have a functioning website, you might not need an email marketing platform at all. In that case, you can simply build out your email list and campaign using your existing website.
Do I Already Have A Good Relationship With My Subscribers?
If you’ve been in business for a while, you’ll know that it’s critically important to have a good relationship with your customers and subscribers. Building a relationship with your clients is important because they become your reference for future business. When you develop a rapport with your subscribers, you’re better able to get them to open up to you and, ultimately, grow your email list. In other words, it’s a numbers game. You want to establish yourself as an expert in your industry, but you have to appeal to as many people as possible in order to do this.
In addition to establishing a rapport with your subscribers, you also need to make sure that they value what you have to say. One way of doing this is by offering them exclusive content that they can’t get anywhere else. For example, if you’re an affiliate marketer, you could create a special offer for a limited time or offer a free e-book that’s only available to subscribers. The key is to make sure that what you’re offering is valuable enough that your subscribers will want to be on your mailing list to get it. They’ll also appreciate that you’ve offered them something that will further develop their relationship with you.
If you’ve been running an email marketing campaign for a while and have built up a substantial audience, take the time to relish in the success that you’ve had. Enjoy the fruits of your labor and don’t be afraid to let others know about your campaign. A single email can carry a lot of weight and even more so when delivered by a trusted source. When others learn about your campaign, they’ll naturally want to be a part of it. This will help you gain even more traction than you already have. Plus, having more subscribers will mean that you can send out more emails with more offers and valuable content.
With the information presented above, you’ll be able to form a good idea of which email marketing platform you should use. Remember, not all of these solutions are created equal and there’s a specific tool that’s suited to your needs. If you’re serious about growing a successful email list and want to do this using the internet, there’s no question that you should consider using one of the many available email marketing platforms out there.