The owner of a website I am working on experienced this recently: their subscribers were performing the tasks, filling out the forms, and purchasing the packages as usual, but their web traffic was stagnant. They had set a budget and were sticking to it, so they could not increase their marketing investment because they were unsure of the return.
They came to me because they knew I could help them grow their website. After analyzing their funnel, I noticed something was off. They had set up a subscription box for their readers to receive special offers, yet they had not activated it. It was, obviously, very frustrating for them. They were losing money because they had not engaged with their audience successfully enough to cause them to take action.
I worked with them to fix this issue. First, we optimized the content in the box so much that virtually no one would want to miss out on the offer. Next, we integrated a series of funnels that would cause the customer to scroll, opt-in, and then eventually make a purchase. This method has been extremely effective and has doubled their sales.
What About Automated Emails And Offers?
Many affiliate marketers try to up-sale through automated emails that go out to subscribers. The problem with these emails is that they are usually generic and lack value. When someone opens them, there is no call to action or incentive to click. Simply sending out these emails does not cut it.
In order to make money online, you need to offer value to your audience. People are busy, and they only have so much time to devote to things that do not provide them with any benefit. The solution is to find a way to make the email, the offer, and the purchase all part of one cohesive, automated process.
Why Choose Email Over Social Media?
If you’ve been paying attention to the news, you’ll know that people are much more likely to click on a call to action embedded in an email rather than a Facebook or Twitter post. Why is that?
Facebook and Twitter are certainly valuable platforms for marketing. As much as we all use them, there is always someone to post something that is more appropriate for a business owner, affiliate marketer, or even a blogger. However, if you want to succeed online, you need to realize that email marketing is the way to go.
If you’ve been neglecting your email marketing, you’re losing out on a potentially lucrative source of income. Consider investing in a tool that can help you automate the process of sending out mass emails so you can get back to what’s important to you – running your business.
Growing A Subscriber Base
If you’re looking for a proven method for growing your subscriber base, look no further than affiliate marketing. The key to making money online is getting people to click, opt-in, and then make a purchase. That’s three steps, and it takes a little bit of effort to get people to take the first step. Once you do, the money just keeps coming in. You can use affiliate marketing to drive traffic to your site, and then you can use a tool like Convertkit or Drip to get them to subscribe and then buy what you’re promoting.
What sets affiliate marketing apart from other forms of marketing is that the person reading the review or opening the email is already interested in the product or service the company is promoting. In other words, you’re not wasting your time with someone who has no interest in your product. With affiliate marketing, you’re making money from people who already want what you’re selling.
Now, you might be thinking, “How do I get people to want what I’m selling?” You can use a tool like Convertkit or Drip to create email campaigns that come back with a ratio of 2% to 3% open-rates. That’s excellent for a direct-mail campaign, and it means you’re attracting the right audience.
Reducing Marketing Waste
There’s a lot of talk these days about digital marketing, or online marketing, or what have you. As a business owner, you’re no doubt aware that there’s a lot of talk but not a lot of action. Why?
If you’re following the herd, you’re probably doing a lot of digital marketing. You might have a social media account, you might have an email newsletter, and you might even have a website. All of these platforms allow you to market your product or service to people. The problem is that a lot of the content you create on one platform may not display well on another. For example, videos perform perfectly on social media, but they may not translate well to a website.
Also, depending on which platform you use to market your product or service, you may end up with a large audience but no subscribers. This is obviously not ideal. The solution is to find the right tool for the job. If you want to use social media to grow your audience, that’s what you should be doing. If you want to use emails to get subscribers, those are the tools you should be using. Not all social media platforms are made equal, and trying to use them all to grow your business will only hurt you in the long run. The same goes for websites and email marketing. Each platform has its uses, and it’s important to find out what those are before you invest too much time and effort in one place when another might serve you better. In the end, you’ll find that having all of these platforms will make your life much easier. Consider using tools like Convertkit or Drip to get all of your various accounts in order so you can focus on growing your business instead of struggling with tech support issues or worrying about your analytics.
Avoid This Dead End
If you find that your funnel starts to level out, or you start to see the same transaction rates over and over again, it’s time for a little bit of soul searching. This is usually a sign that you’re starting to lose engagement with your audience. When this happens, the best thing you can do for your business is to find the root of the problem and fix it. In many cases, this can be a result of a poor marketing plan or even a flawed strategy. If you’ve been using the same tactics for a while and the results aren’t showing, it’s time for a change. Don’t be afraid to make some hard decisions. It may be hard to admit, but sometimes the solution is as simple as re-engineering your plan or strategy. Take some time to work through the various elements of your plan and figure out what’s not working and needs to be changed. Only after you’ve done that can you move forward with confidence and implement a new plan. Sometimes, the answers to your problems are right in front of you, and all you need to do is to have the courage to see them.