When you create an online store, the first thing that comes to mind is how to display the products in an enticing manner to encourage people to make a purchase.
However, with a little tweaking, you can ensure that the products display in a way that converts browsing into buying. Designing an online store takes a bit of finesse since you have to consider the screen size of your audience. If you run a business and you’re not sure how to display products in a manner that encourages buyers, then this page is for you.
Make The Product Visually Appealing
People judge a product based on its appearance and whether it looks nice or not. If you’re selling clothes, accessories and home decor, you need to ensure that your products look as neat as possible. Designing a fashionable layout is a lot easier than designing a functional one. You can’t show any shortcuts or hacks when it comes to styling. You need to follow the step-by-step guidelines in order to achieve the perfect look for your products.
Keeping this in mind, let’s take a look at some of the most common issues that arise when displaying products and why you need to fix them.
Line Space Is A Problem
The line spacing for your products is something that you need to check frequently. You need to adjust it so that it fits the screen size of your audience. If your products are designed for tablets and phones, then the line spacing needs to be adjusted accordingly. If you don’t want to sacrifice readability, then you need to check the line spacing frequently and make the necessary changes.
Size And Position Of The Images
The images that you use to display your products should be of a high enough quality to catch the attention of your audience. However, the image size and positioning must be adjusted based on the screen size of your audience too. You need to make sure that the image is neither too large nor too small that it gets lost among the text. If possible, you should also consider cropping the image to ensure that it doesn’t take up too much room on the screen.
Font And Color Choices
Fonts and colors can enhance the appearance of your products. When used appropriately, these elements can draw the eye to a particular product in order to promote interest. For instance, you can use a larger font size for the title of your product since this will make the text pop out more. Or you can use a different color for the highlight section of your page.
How To Make Your Shop Apart From The Crowds
People who already bought something from your store or website probably wouldn’t hesitate to buy from you again. However, you need to do everything in your power to make sure that this doesn’t happen. You don’t want to disappoint existing customers by providing poor service or running out of an item. This would break your existing customer’s trust in your business.
Hiring and training a staff to provide customer service is expensive. This is why some businesses opt for self-serve platforms or online marketplaces that allow customers to order and pay for their products without having to talk to a person. Ensure that your employees are trained to provide excellent service and keep your customers happy.
Above all else, you need to make sure that your website is accessible and meets the highest standards of usability. Avoid using complex passwords. Instead, use easy to remember phrases or a memorable sentence combined with a unique word. Also, be careful when choosing your website hosting provider since this will determine the functionality and security of your site.