I have been asked many times how to create an amazing product page for my funnels. So I decided to put together this step-by-step guide to help you create an amazing product page for your Clickfunnels product. This article will cover everything you need to know to create the perfect product page. In fact, if you can follow this guide, I am sure you will create an amazing product page that will make your customers and potential customers feel proud to purchase your product.
Step One: Choose The Right Product To Sell
The first step to creating a product page is to choose the right product to sell. If you are new to product creation, it can be tricky to know what product to choose. So how can you choose the right product? There are a few pointers that will help you decide.
As a beginner, you will most likely not have money to spend on expensive advertising campaigns or expensive marketing materials (like funnels). So you have to find a way to find your customers without blowing your budget. One way to do this is to choose a product that is in high demand. Ideally, you want to find a product that is in such high demand that there is usually a long line of people waiting to purchase it. This will ensure that you are able to sell your product at a good price without having to lower it later on when the supply arrives.
On the other hand, if you are fortunate enough to find a product that is in low supply and not in high demand, you will have to negotiate a great deal with the supplier if you want to make a good profit. In some cases, you can even end up losing money instead of making money from the sale.
The best way to find out if there is enough demand for your product is to look at the Google Trends scores- Low demand: Less than 100, Mid demand: 100-299, High demand: 300+.
Step Two: Create A Product Overview That Is Engaging
The next step is to create an overview of your product. An overview is a short, easily digestible summary of your product that gives the prospective customer a clear idea of what your product is and why they should buy it. It should be concise, yet comprehensive enough to ensure that the customer knows everything they need to know about your product.
The best product overviews are concise, easy to understand, and are equipped with enough key details to make the customer feel confident about buying the product. To create an amazing product page that would make your customers feel confident about purchasing your product, you have to follow a specific formula-
- Start with a hook.
- Followed by a compelling question.
- And then explain your product in detail.
The hook is what draws the attention of the prospective customer. In other words, it is the bit of information that will make the customer want to learn more about your product. It could be something as simple as “An innovative new design that will change the way people see their cell phones“.
A compelling question is a question that will encourage the prospective customer to click on your product rather than just passing by. For example, “Is this new product worth investing in?” will draw attention, as it is a question that many people might ask themselves before making a purchase. A customer that is more informed will feel confident in their purchase decision, as they will have all the necessary information at hand. This kind of customer will be more likely to purchase the product, as they will feel as though they have gained some value for their money.
The third step in creating an amazing product page is to briefly explain your product. This is especially important for B2C (Business-to-Consumer) products, as the nature of those products is that the customers have little to no prior knowledge of the product. So you have to make sure that the customer understands what your product is and how they will benefit from it.
Start by defining the product in simple terms. For example, if you sell cell phones, you could explain that your product is a new type of cell phone that has a special functionality. You could also define the product as a whole system that incorporates the phone and the software application that enables the special functionality.
Software applications for cell phones usually consist of apps that do things like take photos, make calls, send emails, and so forth. To give your customers a better understanding of how the special functionality of your product works, you could explain what each of those apps does in the simplest terms.
Step Three: Incorporate Reviews And Testimonials
Although not always the case, most likely, your customers will not only want to know more about your product but will also want to read about what others think about the product. In other words, the customer will be researching the product before buying it. Reviews and testimonials are important marketing tools that will let potential customers get a feel for what others think about the product. And what is the best way to find out what others think? The answer is simple- Google it!
You can find countless reviews of your product on Google. Just type in your product’s name along with “reviews” or “testimonials” and you will be presented with a long list of results. If you want to incorporate reviews and testimonials into your product page, you have to make sure that the reviews and testimonials are from a reputable source. Otherwise, you are likely to end up with a lot of negative reviews that might scare away potential customers.
Step Four: Design The Page To Feel & Look Like An Advertisement
The last step in creating an amazing product page is to design the page to feel and look like an advertisement. What do I mean by this? Well, your product page is probably going to be filled with important details about your product; whether that is the quality of the product, its warranty, or a listing of its features. But, at the same time, you want to design the page in a way that will make the customer feel like they are reading an advertisement. To do this, you need to make sure that the ads you are emulating look as good as new and that the design elements of your product page work together cohesively.
When done well, this can be a very effective combination. Here are some tips on how to design a page to feel like an ad: