For entrepreneurs who are working from home, the promise of freedom and flexibility may prove to be more attractive than ever before. While the idea of working remotely may sound appealing, there are obviously a number of challenges that come with it. Before you begin your digital nomad lifestyle, it’s essential to take into consideration the various promotions that you might encounter and how to tackle them. In this article, we will discuss five promotions that you might encounter as an independent contractor and how you can use ClickFunnels to easily tackle them.
Pay Per Click (PPC) Advertising
Pay Per Click advertising, also known as Pay Per Click marketing, is a form of online advertising that pays you when someone clicks on an advertisement or a link posted in a social media platform such as Google or Facebook.
Though the method is quite simple, it can be difficult to discern exactly how much an average individual is paying per click when using this strategy. According to some estimates, the average cost per click for a typical PPC campaign ranges from $0.20 to $0.50, with some industries reporting a cost per click of up to $5.00.
Depending on your budget and the results you’re looking for, you might consider trying out one of the many PPC platforms available. If you’re just getting started, consider using Google AdWords, which is widely available and extremely easy to use.
Though Pay Per Click advertising has been around for many years, display advertising, otherwise known as advertsing or online advertising, is still very much a viable way to attract potential customers to your website. This type of advertising basically pays you when someone watches or reads an ad or a text link on your site.
You might consider trying out a display advertising platform such as Google AdSense or Facebook’s sponsored posts. In addition to paying you when someone clicks on an ad or a link, these platforms allow you to target specific audiences for your ads based on certain demographics, locations, interests, and behavior.
Display advertising is usually much less expensive than a typical PPC campaign because you’re not necessarily paying for each click, but rather for each impression, or “view.”
Product Review Blogging
Product review blogging, often referred to as product review advertising or product blogging, is a type of blogging where you essentially review a product or service and possibly promote a specific brand or company that offers that product or service.
In terms of creating a product review blog, the vast majority of the work can be handled by an automated service, called a content management system (CMS). Some of the more advanced systems allow for fully customized blogs to be created with virtually any template in a matter of minutes.
While there are a number of benefits to reviewing products or services, including the fact that it can often be a very cost-effective form of marketing, keep in mind that this strategy can backfire. If your reviews aren’t favorable, a prospective customer might perceive it as an advertisement rather than as an objective review.
Always bear in mind that a good review can sometimes be more effective in terms of gaining new customers than a bad one. Having a few bad reviews won’t hurt your business as much as having many good ones. On that note, ensure that your reviews are helpful and that you disclose all pertinent information regarding the products or services that you review.
Social Media Influencer Marketing
Though social media has become an essential tool for businesses of all sizes, it’s still not quite ready to take over the world. For that reason, many companies are discovering the virtues of social media influencer marketing. This type of marketing essentially pays you to be a social media celebrity in order to promote a product or service.
The key to effective social media influencer marketing is to establish a clear connection with your audience. Ensure that you’re consistently posting relevant content that will keep your followers interested. In addition, consider using social media platforms such as TikTok, where influencers can gain hundreds of thousands of followers in a matter of days.
Though this might be a quick and easy way to gain credibility and potentially millions of dollars, keep in mind that this is still a heavily influenced market. Many people might perceive your reviews or opinions as ads rather than as legitimate content.
With the rise of the content marketing specialist, content producers no longer need to feel that they have to choose between quality content and generating sales. According to HubSpot Blogs’ research, 71% of senior marketing executives believe that their content marketing efforts helped them generate sales.
Though content marketing can take a bit of a different form than standard advertising or PR, the underlying goals remain the same. Essentially, you’re creating content to attract, educate, and entertain potential customers in order to gain credibility and eventually, make a sale.
The best way to get started with content marketing is simply to pick a platform and begin creating content. With a content marketer by your side, you can ensure that your business is always presenting content that is both useful and engaging.
Though many of your customers might consider your website to be the best place for information about your business, those who opt in to receive regular emails from you might consider themselves to be your best customers. In terms of creating an email marketing list, you can use any email service that you might already be a member of, like Gmail or Hotmail. Create a special email address just for your marketing list and begin regularly engaging with your audience.
As an email marketer, one of your primary goals is to build credibility with your audience. To do this, you might consider creating an email list where you share valuable information regarding your niche, provide educational pieces, or simply invite subscribers to participate in special promotions and discounts.
One of the essential tools that you need as an email marketer is a good list maker. Though there are a number of service providers that can help you create an email list, none of them are quite as easy to use or as affordable as HubSpot’s List Builder.
No matter what kind of online marketer you might be, whether you’re a seasoned professional or just getting started, you can take advantage of the many promotions that exist online and utilize the many tools available to you through an independent contractor platform like ClickFunnels.