A lot has changed in the world of digital marketing and SEO in general since the invention of the internet and social media. Back when Google first launched its Search Engine in 1998, it only consisted of text-based search results, Google Maps and Google Docs. Over the last two decades, SEO has evolved, and the changes to ranking algorithms have made it complex and adaptive.

If you’re looking to stand out from the crowd and get noticed for your services, a brand-new blog post is the perfect place to start. The key to getting inbound is creating compelling content that will draw potential clients to your website. You then need to nurture those leads and turn them into paying customers. But first, you need a website to hold all of this content.

A landing page is a type of website that can be used to convert website visitors into lead generation, which has three essential functions:

  • To capture an audience’s interest via the subject matter of the page.
  • To provide sufficient information for the audience to make a purchasing decision.
  • To validate the decision to purchase by encouraging the audience to take action.

Simply put, a landing page is where you send people who have found your blog post, Facebook, or Instagram page after they’ve clicked on a link or image that’s directed them there. It’s the first impression that you make as their digital marketing partner, and it will be memorable for the right reasons.

Why should real estate agencies consider creating a landing page?

If you work with clients from outside the United Kingdom, you’ll want to consider creating a landing page in order to satisfy the regulatory requirements set by the Financial Conduct Authority (FCA) and the General Data Protection Regulation (GDPR)

The FCA regulates the provision of financial services in the UK, including mortgages, current accounts and savings products. One of its responsibilities is to ensure that consumers are protected and treated fairly. Under the GDPR, organisations processing personal data of data subjects in the EU must comply with a series of obligations, one of which is that they must provide the data subject with an easy way to contact the information authority in the event that they have personal data stored. The data subject has the right to ask for this information to be corrected, updated or removed. In real terms, this means that mortgage lenders, personal loan providers and credit card firms must provide the customer with a way to contact them either via a hotline, email or physical address. In the case of contact details found through online searches, such as property phone numbers or fax numbers, the organisation must ensure that these are accurate and up-to-date.

Creating a landing page for mortgage providers is a great way to ensure that clients can get the information they need, without having to leave the site. Furthermore, a landing page for a car loan provider can be used to capture emails from interested parties, allowing you to stay in touch with customers even after they’ve left the site.

Make Sure Everything About The Site Is Perfect

Even though you may not intend for it, sometimes a web page ends up being a little bit too perfect. These are the types of sites that will never quite live up to your expectations because there’s just one problem: It’s impossible to find something to complain about!

If you’ve ever shopped online, you’ll know that there are a few common complaints that arise from time to time. One of the most common is that the website is taking too long to load or that the items are out of stock. In these situations, you’ll want some changes made to the website, so it can be more user-friendly and interesting for site visitors.

If you own a travel blog, you may want to consider creating a guide to the top places to visit in your area. Or, if you run a fashion blog, you might want to create a guide of the latest trends in clothing. However, if you run a real estate agency website, you may want to create a section of the site that’s dedicated to providing customers with more information about the property market in your area.

Find The Perfect Domain Name And Secure It

A domain name is the web address of a site, which looks like this:

  • www.example.com
  • www.example.co.uk
  • www.example.com.au
  • www.example.fr
  • www.example.com.tr

That’s a lot of websites, all of which are accessible when someone types in www.example.com into their browser.

The important thing to note about a domain name is that it can be used to point to a website. It doesn’t have to be descriptive or even relevant for the business owner. A good domain name will be short, easy to remember and should be able to point to the website with the least amount of fuss. In the case of www.example.com, it will point to the website with the same name in all of the different locations. This makes it easy for visitors to find the content they want, regardless of whether they’re in Australia, the UK or the US.

It’s also important to note that some TLDs (top-level domains) are more secure than others. For example,.com and.net are the most common and most trusted domains, while.co.uk and.org are less secure because they can be registered by anyone. If you run a boutique real estate agency, you may want to consider signing up for a secure domain like.com or.net.

Build A Strong Brand

Your brand is a unique combination of colours, fonts, shapes, images and textures that make up the lifestyle, approach and personality of your business. When someone thinks of your brand, they’ll instantly have a picture in their head of what you offer and who you are. Your brand will determine the type of customers you attract, the strategies you use to grow your business and even how you engage with followers.

You can improve your brand’s image and strengthen its connection to your target audience by consistently using the same colours, fonts and general layout of your website. Brand guidelines create a common language, which ensures that everyone involved in the design and build of your website understands what your brand is trying to portray, and supports consistent communication within the business.

Create Content That’s Relevant, Engaging And Provides Value

Irrelevant, dull and infrequent content is discouraged in digital marketing and regarded as a quick way to lose a potential customer. While you might think that a sales page isn’t relevant until you’ve reached that point in the process, a well-written and engaging introductory blog post can do wonders for drawing in brand new customers and encouraging engagement from existing customers.

In the same way that websites need to be updated and kept fresh, so too does your blog. The important thing to note about a blog post is that it’s updated as and when needed. Frequent and sustained updates will maintain a sense of freshness and provide a good connection with the audience. The better the content, the better the chances of attracting new and returning customers respectively. Content that’s interesting, engaging and provides value is likely to be shared, liked and ultimately, clicked on. The more that people engage with your content, the more opportunities you have to build a strong relationship with that audience. As a general rule of thumb, shorter content is more engaging.

Include Key Terms And Phrases In Your Content

If you’re writing for an online audience, one of the first things that will trip up your non-specialist readers is your use of jargon and industry-specific terms. While it’s good to have a specialist knowledge in your field, it can be off-putting to someone who isn’t already familiar with your subject matter. When writing for an online audience, the general rule is to include key terms and phrases in your content so that search engines can ‘understand’ what you’re trying to say and ‘understand’ your site’s context and content better. This makes it easier for Google, Bing and other search engines to determine the ‘keywords’ and ‘keyword phrases’ that you should be using so that your content is easily discoverable.