It happens to the best of us. You run a fabulous Kickstarter campaign and get completely overwhelmed by the support it receives. Soon after, you open a Shopify store and start selling your lovely handmade goods. Life feels perfect, doesn’t it?

While it’s completely normal to feel delighted and inspired by the support shown through Kickstarter and Shopify, there is a darker side to this story. When the excitement dies down, you have to deal with a lot of unopened packages and a bunch of notifications telling you about all the sales that didn’t go through.

4 Tips for ClickFunnels Customers Who Want to Stay Active

Let’s be honest, when you’ve hit a certain age, getting up and down for all kinds of activities just becomes more cumbersome. It’s great that technology makes our lives easier, but sometimes, it makes things more complicated as well. For instance, if you’re using the ClickFunnels software, then there is a ‘Reset Stats’ button that you can click to regain control of your account.

Here are four tips for ClickFunnels customers who want to stay active:

1. Use the email dashboard to track opens and clicks

Have you ever received an email from Amazon or another e-commerce giant that simply says “click here to confirm” but you never really know what it is you’re clicking on?

The truth is that companies like Amazon and Google track everything you do on their websites, whether you know it or not. When an email gets sent to you, it gets scanned by software and a record of your activity is kept.

If you’re a regular user of Amazon or similar e-commerce sites, you can visit your email’s dashboard to see a full log of all the website activity. From there, you can easily find the link that was emailed to you and open it without any doubts.

2. Check out the competition

Besides being an e-commerce tool, the powerful team at ClickFunnels also use the platform to track competitors. They create dashboards with all the information they have on their competitors, including their pricing, themes, and traffic.

While you might not ever want to compete directly with another business, it’s important to monitor what’s going on around you. By keeping up with the competition, you have the chance to figure out what works and what doesn’t. Furthermore, you can also determine how well you’re standing out there.

3. Customize the email content

The key to successfully engaging with customers is by sending them personalized emails that speak to them directly. But how do you go about doing that if you don’t have access to individual customer’s email addresses?

That’s where the magic of ClickFunnels comes in. The platform allows you to create unique emails with content that is tailored to an individual’s interests. You can use a combination of personal data including age, location, and interests to craft an email that is perfect for them.

For example, maybe you’ve sent out a newsletter to your email list and one of the topics you covered was the importance of having a lawyer review your contract before you sign it. A customer who is interested in contracts might find that particular topic useful, so you can bet they’ll be clicking on it. When they do, you’ll see a notification that their interests are closely aligned with yours.

4. Use a single email for transactional and marketing (automated emails)

Companies like MailChimp and HubSpot use automation to trigger emails based on specific actions taken by users on their websites. If you’ve ever shopped at Nordstrom, you may have noticed that when you make a purchase, you get a little thank you from the salesperson. That’s automated email marketing in action.

While this type of email is helpful and feels personal, it can also be a little creepy. If someone feels that their personal information has been stolen and used against them without their consent, they might be a little nervous about doing business with you. So, it’s important to set up systems and processes that ensure your customers’ information is never shared with anyone without their permission.

To set up automated emails, you must go through a series of steps. First, you have to create an email template in your email marketing platform of choice. Then, you have to get rid of any unnecessary phrases or words (like the “est.” in “estimated delivery date”). Finally, you have to add a “Click here to confirm” link to the bottom of the email.

When someone clicks the link, they will be taken to a special automated email delivery platform where they can enter their email address and a code that is sent to them via SMS or an email confirmation link. After entering the confirmation code, they will be subscribed to your email list and be able to download your monthly newsletter.

If you want your customers to be active, you’re going to have to work hard to make sure they stay subscribed to your mailing list. One way to ensure this happens is by sending regular email updates about new products and interesting topics.