You’ve probably heard of the popular crowdfunding platforms such as GoFundMe and Kickstarter. These platforms allow entrepreneurs, creators, and businesses of all shapes and sizes to seek financial support from a large audience.

Embedding a video on a website can increase a site’s engagement, boost conversion, and even make or break a brand. However, video embedding is different than typical web hosting because videos require more effort to engage with your audience. In this blog post, we’ll outline six steps you need to take to ensure your video appears the same on any device.

Step one: Identify the video’s purpose

Before you start your video embedding journey, you need to identify the video’s purpose. What is the video going to help the reader or listener understand?

For example, let’s say you’re Kim Kardashian and you’ve just launched a new jewelry line. Your video can help consumers understand what the line is all about. You might show them an example of a ring you designed or a necklace you created. Or you might narrate the story of how the pieces came to be. By the end of the video, the viewer should understand what the line is and why they need to buy it.

Step two: Choose the right video format

Now that you have your video’s purpose in mind, you need to choose the right video format. Varying your video’s format can help optimize its performance on different devices.

There are dozens of video formats to choose from, but not all of them will work for every website or blog. For example, if you’re looking to maximize the viewed area of your video, the square or the landscape formats may be a good choice. If you’d like your videos to perform well on smartphones, you may want to consider an HTML5 video.

Step three: Decide on a suitable playback device

Next, you need to decide on a suitable playback device. This may be a computer, mobile phone, tablet, or any other device capable of playing back videos.

Unfortunately, not all devices are created equal. Some devices play back videos perfectly, while others don’t even play back low-quality files. To ensure your video looks good on any device, use the following guidelines:

  • Test the video on as many devices as possible
  • Look for the smoothest video playback possible
  • Use a codec that can reduce video file sizes without affecting video quality
  • Consider the device’s processor and its storage
  • Check the device’s screen resolution
  • Avoid using fast-forwarding or pausing while watching the video
  • Adjust the volume on your device at the same volume level as the original video
  • Consider the brightness level of your screen when playing video content

Step four: Create a sample video

Now that you have your video’s purpose and format in mind, you can start creating a sample video. This is a basic video that you’ll use to test your video’s format on different devices. You don’t need to go overboard and hire a professional photographer to shoot a lovely landscape video for your business. But, a few clips from an action sequence or a funny scene will make your video much more engaging.

Step five: Use the right video-embedding software

Once you have your sample video, you need to use the right video-embedding software. There are several free and premium video-embedding tools available, so it’s important to try out as many of them as possible. After you’ve tested a few of the most popular ones, you can choose the one that works best for your business.

Step six: Integrate the video into your website or blog

At this point, you’re almost ready to integrate your video into your website or blog. The last step is to add a few extra tools to your site to make the experience as good as possible for your audience. If you have a story to tell, a product to promote, or just want to bring your viewers along with you on a fun ride, videos can be a powerful tool. To tell you own story, let’s say you’re running a hotel website and you want to offer customers the chance to book rooms with the click of a button. You can use the video-embedding tool on your site to tell the story of how the hotel was founded and what makes it special.

Embedding a video on a website is easier than ever with the right tools. These six steps should get you started. From there, all you need are a few more tools to make your video experience fabulous.