A few weeks back, I wrote about the merits of WordPress vs. drag-and-drop builders like Elementor and Visual Composer. At the time, I had not yet tried out ClickFunnels so I could not advise readers on whether to go with WordPress or Elements.
In that article, I pointed out that even though WordPress is free and available to anyone, it does have its drawbacks. Namely, it is a bit clunky and less customizable than some of the other alternatives. Since then, I have used ClickFunnels and can now update you on whether or not it’s the right platform for your needs.
A Quick Summary Of What Is ClickFunnels
If you’re reading this, I assume you’re either a business owner or someone who’s considering becoming one. In that case, you’re probably aware of some of the basic differences between small businesses and large corporations.
The main difference is that small businesses generally have fewer resources. This could mean that you’re the only one doing data entry or that your products are simple and can be manufactured by hand. In either case, you’ll need a platform that can handle the basic tasks associated with running a business.
With this in mind, I want to share the details of what is ClickFunnels and why it could be a viable option for those seeking to found or expand a small business.
Why Should You Try Out ClickFunnels?
Whether you are a seasoned entrepreneur or someone who’s just recently decided to dive into the world of online marketing (and what a better place to do it than right here in the United States?), you’ve probably heard of ClickFunnels.
Since its launch in 2014, the company has grown rapidly. In fact, according to Inc. Magazine, it is currently the 16th largest company in the U.S. by revenue. With a headquarters in San Francisco and a main office in Austin, Texas, the company boasts of more than 450 employees.
What is interesting is that although they are technically a “web company,” ClickFunnels actually assists with the offline world as well. In other words, the platform allows you to create landing pages for mobile apps and website. More recently, they introduced a tool called FunnelPal that allows users to create and manage landing pages for businesses of all sizes.
In addition, if you’re a small business owner who has tried other platforms and found them lacking, ClickFunnels provides an excellent option. For example, the platform offers all the functionality you need – including analytics – for only $15 a month. (That’s completely free!) And because it is SaaS (software as a service), you won’t need to worry about hosting costs.
How Does ClickFunnels Work?
As with most successful businesses, the philosophy behind ClickFunnels is simplicity. To that end, the platform is very easy to use. In fact, the drag-and-drop tool allows you to build landing pages without having to hunt down plugins or codes.
And what is more, the tool is remarkably flexible. This means you can shape the layout and design of your pages as you see fit. There are no limits other than your imagination.
The good news is that even if you’re a complete beginner, you won’t have any trouble getting started. Simply head to the dashboard and click on “Create a new Page.” From there, you can choose between a variety of templates that range from extremely simple to highly polished and professional.
If you need some inspiration, you can browse the existing pages created by other users. This will give you an idea of what you’re going for and help you find the right template for your needs.
The Pros And Cons Of Using ClickFunnels
So what are the advantages and disadvantages of using ClickFunnels? Well, there are a few things you need to keep in mind. First off, the platform is incredibly affordable. This makes it a viable option for anyone who is seeking to establish a small business. As noted above, even the basic plan is only $15 a month with the potential to grow with you as you go.
One of the main drawbacks is that even though the tool is quite flexible, it doesn’t have all the features you might need to run a successful business. Namely, it does not provide any sort of marketing automation. With that being said, you can integrate with various third-party marketing platforms like Mailchimp or HubSpot for a more comprehensive experience.
And while you will not need a marketing expert to figure out how to use ClickFunnels, you will need someone with patience to build your site. Once you have launched your landing page, you can expect to see around 1 – 2% visits a day. While this may not seem like a lot, as a solo effort, it can certainly add up. If you’re looking for a more substantial amount of traffic, you might want to consider investing in some quality landing page tools.
Who Is The Target Audience?
As noted above, the ideal target audience for this book is anyone who is either a business owner or someone who is considering becoming one. In that case, you’re probably aware of the numerous benefits of having a website. But, for some reason, you’re not quite sure what platform to use.
Whether you’re seeking to establish yourself with a strong digital identity or you’re looking to expand your operations to the digital realm, you’ll find the right solution with ClickFunnels. It is a viable alternative to WordPress and other platforms that often get overused by beginners who end up struggling with problems that could have been easily avoided.