If you’re interested in using ClickFunnels for your product sales pages, then this short tutorial will guide you through the process of setting one up in no time, along with some great tips on how to improve conversion rate.
Setting Up The Sales Page
One of the first steps towards effectively utilizing a tool like ClickFunnels is to set up a sales page for the product you’re promoting. This process is known as “launching a new product”.
A product sales page is like an online store front that you’ve created to sell a product. The page will usually host a brief description of the product, along with pricing information, and perhaps some demo video clips or a downloadable product that you’re promoting. This is usually the simplest and most convenient way to promote a product, as opposed to setting up a blog to push a product or creating social media posts to attract potential customers.
To set up the sales page, you’ll want to navigate to the ClickFunnels dashboard.
Once there, you’ll see a panel on the right side of the screen with five links at the top. You’ll want to select the “sales” link at the very top to get to the sales page setup area.
Once you’re on the sales page setup screen, you’ll see a couple of different prompts to choose from. The first is the “product” you want to promote. You’ll notice there are a variety of products to choose from, including computer products, e-books, and courses. Choose a product that fits your niche, and that you think people will be interested in buying.
The other option is the “customer avatar”. As the name implies, this is the picture that will be used on the site to represent your customers. You could choose to use your Twitter profile photo, or a graphic from an affiliate website that you build. You’ll want to use a high-quality, professional image that will make your visitors feel confident that they’re purchasing something of value.
Once you’ve selected a product and customer avatar, you’ll be taken to the next screen.
Here you’ll want to enter the URL of the page you want to create for the product. This should match the URL of your product page on Amazon or your own website. For instance, let’s say you’re selling a kids’ clothing product on Amazon. Your product page URL would be something like this:
Now, let’s say you’re selling a computer product and choose to represent your customer avatar using a graphic from your website. Your product page URL would be something like this:
When you’ve entered the URL of your product page, you’ll be shown a preview of what your sales page looks like. If everything looks good, click the “Create Sales Page” button at the bottom of the page.
The Funnel Description Area
On the next screen you’ll want to enter a brief description of the product that will be used to attract potential customers to your page. The description area will be used to briefly introduce the product and encourage them to click the “buy now” button to visit your sales page.
You’ll also want to include pricing information in this area, including a discount if applicable. You may also want to create a link to your product page on Amazon or your own website.
If you’re promoting a physical product, you may want to provide a bit more information about its dimensions and weight. This is especially important if you’ve chosen a picture of the product that’s not an exact fit for the website screen (such as if you’re on a mobile device).
Once you’ve entered all the necessary information, click the “Save Page” button at the bottom to complete the process.
The next step is to set the “order” amount for the product, which will be the price your customer is actually charged. You’ll want to set the price slightly below what the market value is, to make it look like a good deal. If you’re on the fence about providing special discounts, consider marking the price up a little bit to avoid looking like a bargain.
Configuring The Email Sign-up
If you’re opting to use email for your order confirmation, then you’ll want to click on the “E-commerce” tab again, as this section is only accessible from that point onwards.
From the E-commerce tab, you’ll want to click on the “email marketing” sub-tab. You’ll then be taken to a page where you can enter the email addresses of interested customers.
It’s important to note that if you’re using MailChimp as your email marketing service, you’ll first need to subscribe to their newsletter to gain access to the additional features their platform provides. Once you’ve subscribed, you’ll see a notification on the right side of your screen, with a link to your dashboard.
From your dashboard, you can click the “email marketing” sub-tab again to enter additional email addresses.
You can also enter up to 4 websites that you want to put on your email list (this number can be increased to 10 with the VIP plan). Be sure to enter a relevant “don’t spam” code (such as SPAMFREE for Gmail or ANTI-SPAM for Yandex) to avoid being flagged as a spammer by Google and Yandex.
Pricing And Payment
On the next screen you’ll want to set the price for the product and add any discounts or promos you’re offering. Be sure to compare this to similar products in your niche to make sure you’re not underserving your customers. You can also choose to ‘Display Free Shipping’; for products that qualify for free shipping, you’ll see a notification at the top of the screen that says “free shipping available”. You can still opt to have the product shipped for a fee, however.
You’ll also want to make sure you’ve entered the proper shipping information for the country you’re shipping to. If you’re unsure of what that is, you can contact the store owner directly via the contact section on their website.
After you’ve entered all the information and clicked the “Save” button, you’ll be brought back to the dashboard where you can click on the “Sales” tab at the top to see your new product.
If you want to track your sales, you can click on the “Reports” tab at the top to access several different reports, showing you important information such as orders, conversion rate, and profit.