Have you ever thought about creating a funnel to save money while growing your business?

You might be asking yourself why you’d want to create a funnel. After all, isn’t one of the main purposes of a funnel to get more leads into more products?

While that’s true, there’s another way you might be able to use a funnel that doesn’t necessarily involve selling a product. Have you ever considered using a funnel to generate referrals for your business?

Some vendors, especially those that offer affiliate marketing, might be able to help you get the most out of your funnel. Affiliate marketing isn’t a get-rich-quick scheme. It’s a business that builds partnerships with other businesses. When a customer clicks a link to purchase a product, the vendor pays you a commission.

So if you’ve ever considered using a funnel to generate leads or referrals for your business, this article is for you. We’re going to teach you the fundamentals of how to create a successful funnel.

The Basics Of A Funnel

Before you start creating your funnel, it’s important to first understand what a funnel is and what it isn’t.

A funnel is simply a series of steps that you take to move a lead from one place to another. At the end of the funnel, you have a lead — something you want to turn into a buyer or a customer.

For example, you might have a blog post that is getting a steady stream of traffic. You might decide that you want to add another layer of engagement and turn the casual visitor into a lead who is interested in your product or service. Another lead might have seen your blog post and decided to subscribe to your email list. Through your email list, you can then engage with your audience and grow your business (hopefully).

While a funnel can take many different forms, here are some general guidelines to follow:

The Mechanics Of A Funnel

There are several key things you need to keep in mind when creating your funnel.

First, make sure that you only use steps that move the lead closer to making a purchase. For example, if you have a lead who read your blog post on espresso machines and decides to click the affiliate link you have for Bunn Coffee Makers, you will earn a commission.

Now, if you want to create a lead from casual reader to purchaser of espresso machines, you will probably want to create a funnel with several steps. In the first step, you could have the blog post introduce the espresso machine and explain its benefits. In the next step, you could have the blog post continue and talk about the different types of coffee you can make with it.

In the final step, you could have the blog post conclude with a call to action. For example, the blog post might end with, “If you’re interested in this espresso machine, click the link below to read more.” Alternatively, you could say, “Learn more about espresso machines and their various uses at bunncoffee.com.”

As you can see, the steps to turn a casual internet reader into a buyer for your product is pretty straightforward. However, it takes a bit of planning and research to make sure that your funnel is going to be effective.

The Goals Of A Funnel

Once you have a clear idea of how a funnel works and what it is, it’s easier to set specific goals for your funnel.

For example, if I run a business that teaches people how to make their own herbal remedies, I might create a funnel that includes the following steps: