So you’ve decided to create a sales funnel. Congrats! Your product or service will now be positioned at the top of a funnel that ends in a sales conversion, usually a sale or a trial + buy.
You’re excited about how easy it will be to gain new customers and how much easier your life will be. Hooray!
But what comes next? What is the best way to get people to take the action you want them to take?
You want to create a sequence of events that will push your lead to take the action you want them to take. You also want to align the interests of your lead with those of your business. That way you will be able to gain trust, and they will be more likely to take action in the future.
Let’s look at an example. Let’s say that you’re running an eCommerce store…
You sell shoes and you want to grow your business. You decide to create a sales funnel that will get people in the door and onto your site, as easily as possible. To do this you decide to create a sequence of events that will take your customers from top to bottom of your funnel, driving them to take the action you want them to take. You can also use this example to examine your entire sales process from top to bottom.
The Top of The Funnel
At the top of the funnel your product or service is presented to the customer. This part of your funnel ends in a solid top of the funnel. You want to create something that will make people curious about your offer but also move them towards taking action immediately. This could be a free trial, a limited time offer, or a discounted price.
Here’s the interesting thing – in most cases you don’t actually have to do anything special to get people to take the action you want them to take. That’s because humans are inherently motivated to take action. We want to satisfy our curiosity. That’s why when someone comes up with a new product or service that could help us and someone else, we always think of doing something about it. That’s what makes us different from animals. We’re curious about new things and we want to satisfy that curiosity. That’s a natural drive that will push people to take the action you want them to take, even if you don’t directly suggest it.
The Middle of The Funnel
Now let’s say that you’ve gotten them to the top of your funnel. That’s the first step. The next step is to guide them down the middle of the funnel, continuing to satisfy their curiosity and aligning their interests with your business. You want to create a sequence of events that will help them take the next step. That could be any step along the way. It could be more information, it could be a discount, it could be a free trial, etc.
The Bottom Of The Funnel
At the bottom of your funnel, you have a solid bottom. This is usually where you get your sales. If you follow the previous step correctly, you will have aligned their interests with your business and they will be more likely to buy your product or service at the bottom of your funnel. Keep in mind that your goal is to get them to the bottom, converting them into paying customers. This is often the hardest part of any funnel to master. You want to create a sequence of events that will cause them to buy at the bottom, as you’ve aligned their interests with your business and they get more confident that they’ll like what you have to offer.
Creating The Sequence
Once you’ve gotten them to the bottom of the funnel, the final step is to create the sequence of events. This is where you put all the moving pieces together, the steps that will lead them from top to bottom. This is also the part that can be the most fun. It’s like putting a puzzle together. Once you get everything in place, it will start to come together and you’ll see the full picture. Creating this sequence is not easy, especially if you want to make sure that everything is aligned and that you don’t miss anything. It’s also a good idea to leave some room for improvisation, so you aren’t stuck. Always be looking for ways to improve the process and make it more effective. That way you’ll always be improving.
When creating your sequence, you want to make sure that everything is tied together. This is why it’s a good idea to leave some room for improvisation at the beginning. You don’t want to be attached to the end result and you want to be able to change things up as you go along. A clickfunnels sequence action is like an organic puzzle that builds throughout the process. You can’t rush it and you have to take your time to fit everything in place.
Using The Sequence
Finally, you want to use your sequence. Once you’ve got everything laid down and you’ve followed the previous steps, it’s time to use your new knowledge. Start by revisiting the top of your funnel and see what happens. If you’ve gotten rid of all your friction, the top of your funnel should flow smoothly. Start by having a look at the top of your funnel and see how everything is working. Then, take each step in the sequence one by one. As you go through the steps, check in with your top of the funnel to see how things are playing out. You can also ask customers that you’ve already helped to take the action you want them to take and see how they’re reacting to the changes you’ve made. This way you can determine whether or not you’ve done everything you should have done to make the sequence as effective as possible.
By following the steps and using your knowledge of the process, you’ll be able to create amazing clickfunnels sequences that will lead to amazing results. That’s what makes this process so much fun. You’re not just putting something together. You’re understanding something and using that knowledge to create something that was previously impossible for you to create. That’s quite an amazing feeling, isn’t it? So go ahead and start creating your sequences. You’ll be able to gain a lot of knowledge from this simple process. Good luck out there.