There are many marketing platforms available to businesses and bloggers, and it can be hard to know which one is right for your needs. For those who don’t want to get wrapped up in the details and just want to know what’s the best option for them, this article is for you. Here, we’ll compare the popular and free Clickfunnels with the lesser-known but powerful MailChimp.
Who Is MailChimp?
Founded in 2005, MailChimp is one of the largest and most popular email marketing platforms currently available. It’s designed to make sending regular email newsletters and marketing messages a breeze. And with more than 16.5 million users, it’s definitely proven itself.
One of the reasons why MailChimp is so popular is because it was designed to make email marketing easy for everyone. It has a simplified UI and a familiar drag-and-drop email builder that allows anyone to get started without needing any previous experience.
What Is Clickfunnels?
If you’re reading this, we assume you’re already aware of Clickfunnels, given that this is one of the most popular articles on this subject. So let’s rehash the basics of this popular SaaS tool so that we can make sure that you’re aware of any differences between it and MailChimp.
Unlike MailChimp, which focuses solely on email marketing, the Clickfunnels platform is a full-fledged, multi-function marketing automation tool. This means that it can do much more than just send emails – it can help businesses grow their audience and engage with their subscribers more effectively.
The drag-and-drop interface makes it easy for businesses to build their own email marketing campaigns. With Clickfunnels, all you need to do is choose the template that you want to use, enter your email address, and then fill out the rest of the form with the details for your campaign.
Thanks to the massive popularity of email, lots of people will have heard of Clickfunnels. It’s arguably the most popular tool of its kind, and for good reason.
Key Differences Between the Two
While both MailChimp and Clickfunnels can be used for email marketing, there are some subtle differences that you should be aware of. Most notably, MailChimp is free, and there are no costs associated with using it. In fact, the service is completely royalty-free. This means that you don’t have to worry about running into any licensing fees when you use this service. For those who want the simplicity and familiarity of a drag-and-drop interface, MailChimp is the clear winner.
Another important consideration is whether you want to integrate Google Analytics or not. While MailChimp doesn’t come with any built-in analytics, you can easily integrate Google Analytics with ClickFunnels. This will give you access to all the important stats including campaign performance and subscriber activity.
Last, but not least, is the support that you’ll receive from the respective companies. We already mentioned that MailChimp is completely free, and the company actively promotes itself as a free service. This means that you can always get help from the community or from an individual within the company – it’s completely free.
In contrast, the ClickFunnels team is very active on Twitter, and they do answer questions in a timely manner. For those who want to get technical support, the cost of a support call is $25 per hour, plus you’ll need to purchase the product to get the help.
The Bottom Line
Even though both services are free for the time being, you should consider the amount of support that you’ll receive from the respective companies – this is especially important if you’re a new user or if you have questions about the platform. If you’re looking for a simple way to get started with email marketing, and you don’t want to spend a lot of money, then ClickFunnels is the clear choice.