Have you ever heard of A/B testing?

It’s when you launch a new product or service and want to see which version (A or B) performs better. The simplest way to run an A/B test is to simply divide your traffic (or potential customers) between the two versions and see which one performs better. Then, you can launch the winner (typically, version B) and continue expanding its audience.

If you’re looking for an easy-to-use tool to help you run your very first A/B test, then you’ve come to the right place. Today, we are going to teach you how to run an effective A/B test and how to choose the best results from the data gathered.

Why Do An A/B Test?

The main reason to run an A/B test is to find out which version of a product or service works better. In some cases, you may even discover a winning combination where both versions performed equally well. But, typically, one version will prove to be more effective than the other. So, in those cases, you can launch the winner (typically, version B) and continue expanding its audience.

How To Choose The Best Results From Your A/B Test

As a marketer, you’ve hopefully chosen a product or service you believed would be effective for your target audience. But, after you’ve launched your A/B test and gathered some data, what do you do next?

For the purposes of this article, we’ll focus on the digital marketing world. But, the same principles apply to any form of A/B testing. Here’s where selecting the best results from your A/B test comes in.

The first step is to look at the entire traffic and conversion data for your A/B test. By understanding what worked (and what didn’t) you’ll be able to choose the best results to further improve your campaign. If you’re curious, you can also utilize tools like Google Analytics to track the effectiveness of any campaign. (You can also learn more about these tools in the context of marketing on our blog.)

How To Set Up Your A/B Test

To begin, you’ll want to set up your A/B test. To do this, you can use a tool like Google Forms to collect a few bits of information from prospective respondents. For example, you can ask respondents to enter their email addresses to receive a notification when the survey is finished. (You can learn more about using Google Forms for research on our blog.)

The next step is to determine which version of your product or service you’ll be testing. To do this, you can simply compare the results of your A/B test. If you want to continue expanding the reach of your product or service, then you can choose to launch the winning version and continue promoting it. Otherwise, you can choose to scrap the less successful version and try something new.

How To Analyze The Results Of Your A/B Test

Once you’ve launched your A/B test and collected some data, it’s time to analyze the results. To do this, you’ll want to review the entire traffic and conversion data for your test. (You can also use Google Analytics to track the effectiveness of any campaign.)

If you chose to expand the reach of your product or service with the winning version, then you can use the gathered data to determine the next steps in your marketing campaign. (You can also learn more about using Google Analytics for marketing on our blog.)

If, however, you chose to scrap the losing version and try something new, then it’s time to explore the reasons behind the test outcomes. Was the problem with the product itself or did you overlook an important aspect of generating leads?

How To Do An A/B Test Without Sacrificing Quality

One of the main reasons companies choose to A/B test is to improve the quality of their products and services. To do this, some businesses choose to A/B test the websites they create. (Yes, even established businesses choose to A/B test their websites to find out what works and what doesn’t.)

With a little planning, anyone can set up a reliable A/B test on their own website. First, you’ll want to choose a theme for your site. Then, you can use a tool like Google Optimizer to properly target your audience. (You can learn more about using Google Optimizer on our blog.)

Once you’ve launched your A/B test, you’ll want to periodically review the results. To do this, simply compare the conversion rates for both versions of your product or service. Then, analyze the data to determine the next steps in your marketing campaign.

A great way to run an A/B test is to join a company that provides A/B testing services. By doing so, you can simply ask for a free trial and launch your A/B test in a matter of minutes. (Yes, even established businesses choose to use A/B testing services.)

Thanks for reading! We hope this article has helped you understand the basics of A/B testing. If you found the information useful, then don’t hesitate to share this article with others. And, if you have any questions, then be sure to reach out to us via the contact form below.