Getting people to opt-in to your email list is hard. We’ve all been there. We’ve opened an email from a marketing agency or a free online shop, got excited about a sale, only to find ourselves inundated with emails from the same source every week. It’s hard to keep up with all the promises and never-ending drivel. So here are a few ways you can make your sticky opt-in work for you.
1. Tailor Your Messages
Let’s be honest, getting people to opt-in to your email list and then keeping them subscribed is really hard. We’ve all been there. We’ve opened an email from a marketing agency or a free online shop, got excited about a sale, only to find ourselves inundated with emails from the same source every week. It’s hard to keep up with all the promises and never-ending drivel. So here are a few ways you can make your sticky opt-in work for you.
One of the simplest ways to make your sticky opt-in work for you is to tailor your message. The key, here, is to make sure that you are interesting your readers. You want to make sure that your pitch is something they will want to get on board with. Of course, you want to keep your promise to provide value, but you also want to make sure that what you are offering is interesting enough to pull in the right audience.
2. Measure The Results
The second key to making your sticky opt-in work for you is to measure the results of your efforts. To do this, you need to set a value proposition for your outreach. What is the result you are hoping to achieve? What is the end goal? What is the objective?
So you want to gain 10 new subscribers to your email list. How much are you paying or what is the value you are providing for each subscriber? Set a value proposition for your sticky opt-in that is both measurable and attainable.
3. Be Selective
Another critical component of making your sticky opt-in work for you is being selective in your target audience. Everyone on your email list is a potential customer, but not everyone will be interested in or able to use your product or service. You want to be selective about who you invite to join your list.
The key is to narrow down your target audience based on a combination of factors. First, you want to look at what you know about your audience. Who are they, what do they like, what are their interests? Second, you want to look at what you know about your product or service. Does it match up with the interests of your target audience? Last, but not least, you want to look at what you know about other products or services that your audience might like or need. Is there something else that your product or service can enhance or replace?
Now, you might be tempted to go wide with your target audience and try to appeal to as many people as possible. But that’s a bad idea. You want to appeal to as many people as possible, but you also want to make sure that everyone feels like they have a good chance of benefiting from your product or service.
4. Personalise Your Follow-Up
One of the things that makes email marketing so powerful is the personalised follow-up that you can offer your audience. People have gotten so used to receiving countless emails that they have almost stopped opening them all. So you can bet that if you follow up with a personalised message, they will appreciate your attention and remember your offer.
The key, here, is to make sure that you personalise your follow-up email so that it is not a generic message. For example, you might want to say something like, “Hey, Alice. I saw your post on [insert blog platform here] about [insert keyword here] and thought you would appreciate knowing that [insert product or service name] can [insert model of product or service here].”
5. Keep The Promise
Finally, you want to make sure to keep your promise to provide value and interest your audience. The moment you break that promise, it will be the moment that your sticky opt-in starts to lose its effectiveness. So, regardless of whether your goal is to drive sales or just to provide value, you must keep your promise to your audience. A good place to start is with a free sample or a voucher that can be used toward a purchase. The key is to make sure that the value you provide is enough to entice your audience to opt-in. If you are not providing sufficient value, nothing else you do will matter.
Make sure, also, that you provide a clear call to action in your opt-in message. You want to make sure that your potential subscribers understand what you want them to do. The call to action should not be so subtle that people miss it. A good call to action, in other words, is both memorable and brings the reader to take an action.