So you’ve decided to create a product funnel, and you’ve signed up for ClickFunnels to do it with. Congrats! But now it’s time to actually make something. Where do you start?
What comes to your mind is a question you should be asking yourself. The answer to this question will guide you in the right direction. The purpose of this article is to help you create a sales funnel from A-Z.
If you’re looking for a ready-made solution, you’ve come to the right place. We have you covered from A-Z. Let’s get started.
Step 1: Select A Product To Sell
You need a product to create a product funnel. Without a product to sell, you don’t have a product funnel. Remember, a product funnel is essentially a planned sequence of marketing steps you’ll take to sell a product. Once you have a product, you can select the perfect one to fit your needs.
You can either build a product funnel from the ground up using ClickFunnels’ extensive resources or you can choose a pre-made product that fits your needs.
Step 2: Identify The Goal Of This Funnel
What is the goal of this funnel? What are you trying to achieve? What are your objectives?
You can have a clear objective when creating a product funnel; that is, you’ll know exactly what you’re trying to achieve at the end of the process. For example, you may want to generate $10,000 in revenue or you may want to generate interest in your product or service among a specific group of people.
These are all clear goals to shoot for. Don’t get so lost in the steps that you don’t know what you’re trying to achieve. It’s a common mistake newbies make. They set up a landing page and then get so absorbed in the details that they forget why they’re even doing this in the first place.
Step 3: Select A Niche & The Key Performance Indicators (KPIs)
Once you have your product, it’s time to figure out exactly who your target audience is. ClickFunnels makes this very easy. All you need to do is enter a niche and you’ll get a massive list of ideas to choose from. Within this list, you’ll find other niches which also have specific keywords. Once you find your perfect niche, all you need to do is select it and you’ll be taken to a section which will tell you the key performance indicators (KPIs) for this niche.
What are the KPIs for my niche? Key performance indicators (KPIs) are metrics, measurements, or indicators that can be used to determine the effectiveness of an online marketer or sales rep. When you choose your niche, you’ll also choose the most used keywords relevant to this niche. This will make it much easier for you to find the right people to target in your campaign. As an online marketer, you’ll see metrics such as conversion rates, clicks, and average order values.
For example, if you’re trying to generate sales from real estate agents, your key performance indicators might be property searches, leads, and closed deals. You can also choose to measure the success of your campaign in dollars or volume.
Step 4: Create An Outline Of The Funnel
An outline is just like the term sheet you enter into when you’ve decided to start a new business or venture. You prepare an outline to help you stay organized and focused on what you’re trying to accomplish. This is very similar to creating a product funnel.
An outline is a critical step in the product funnel creation process. It will help you break down the overall plan into individual tasks and it will ensure you stay focused during the whole process. As a beginner, you might want to start with an outline that is very simple, perhaps just a few sentences. This will help you focus and ensure you complete the process in a timely manner.
Step 5: Create A Detailed Funnel Step By Step
A detailed funnel step by step is similar to an outline but it goes into more detail. The main difference is that an outline is more of a high-level view of the process while a detailed step-by-step is more of the nitty-gritty. When you create a detailed funnel step by step, you’ll have a set of instructions to follow, step by step. This will ensure you create a professional-looking product funnel, free of mistakes.
So, let’s say you’ve chosen real estate agents as your niche. You’ll now need to create a detailed step-by-step plan, containing all the essential information, to get the most out of your campaign. This plan will be a guide to help you structure your entire online marketing strategy from A-Z. It will contain all the important information needed to succeed, including when, how, and where you’ll promote your product (or service), the key performance indicators (KPIs) you’ll use to track its success, and the strategy you’ll follow to achieve these goals.
Step 6: Build The Sales Page
You’ll need a sales page, otherwise known as a “lead capture page,” to capture leads and generate sales. This is the first page visitors see when they come to your website. It will serve as your “sweet spot” where you can convince them to click through to your offer or to take a specific action, such as making an offer or buying a product.
The key to a successful sales page is to make it compelling. You can structure your sales page to include all the important information your prospective customer needs to know, and then you can ask them to take action, such as make an offer or buy a product. You’ll also need to set the right price for your product. You don’t want to sell your product at a price that is too low, otherwise, you won’t earn a profit. You also don’t want to set the price too high, otherwise, people won’t be interested in buying your product. You’ll need to find the right price that will make you profit while also enticing potential customers to click through to your site.
Step 7: Measure The Results Of Your Funnel
Once you’ve created the sales page, it’s time to measure the results of your funnel. You’ve invested a lot of time and effort into this process so it’s important to see the returns on your investment.
You’ll need to implement A/B testing, which is the act of designing and running experiments, to find the best performing version of your sales page. You can’t predict what will work and what won’t work, so you’ll have to be flexible and agile enough to try different combinations of copy, images, and offers, and measure the results.
What Comes Next?
That’s it! You’ve just laid the groundwork to create a successful product funnel. It’s now up to you to take action and begin promoting your product. Remember, if you want to become a bestselling author, you need to get the word out there. The best way to do this is to put the information you learn here to use and to begin creating successful product funnels of your own.