If you’re new to Affiliate Marketing or just want to dive in fast and make some money, then ClickFunnels is the perfect solution for you. With this platform, you can create affiliate marketing pages and integrate with all the major service providers to grow your business and earn income. In this blog post, we’ll teach you a method for quickly creating a complete Swipe File landing page using ClickFunnels.
The Problem Solved
The concept of a swipe file is pretty self-explanatory; it’s a quick way to collect email addresses from customers in exchange for a free trial or a small purchase. If you’re new to the industry, then the idea of collecting emails can feel a little daunting. You’ll have to learn how to do this effortlessly in order to successfully create a profitable Swipe File landing page.
Luckily, with ClickFunnels, this process is made easy. When you sign up for a free account, you’ll notice that they give you a rudimentary landing page to start with. This basic page allows you to put in the form for an email capture and then displays a few products from various companies. You’ll have to get creative and figure out what kind of products your target audience is searching for; once you do that, you can begin to develop content that will attract, engage, and convert your leads.
Let’s get to the good stuff now…
Before we begin, it’s important to remember that the key to capturing leads with a swipe file is creating interest and capturing attention. To achieve this, you need to ensure that your landing page is as compelling as possible. The basics of a good landing page are:
- High-quality header and footer
- H1-H6 heading levels
- Clean and simple design
- Call to action
- Action-oriented buttons
- One page web design
- Enough whitespace
- The ability to shrink the text
- The right images
- Include maps, charts, and graphs when necessary
- Mobile responsive design
With these basics in mind, let’s get to the good stuff…
Build a Brand
If you’re new to the industry, the first thing you’ll need to do is build a brand. This is critical if you want to attract the right audience to your business and generate high-quality leads. To build a brand, you need to consider everything from the logo you’ll use to the type of content you’ll put out. At the end of the day, your brand will guide everything you do within your business.
With a simple logo and some compelling content, you can attract potential customers and build an audience quickly. Once you have a small base of engaged eyeballs, you can begin to develop additional content that will keep them coming back for more.
Create Compelling Content
Creating compelling content is the backbone of any successful online business. Your content will serve as the messenger between you and your audience, so it’s important to write with a purpose.
Whether you’re selling a digital product or service, your primary job is to attract and engage with potential customers. To achieve this, you need to consider the following when creating your content:
- An objective
- Real value proposition
- Specific call to actions
- Comprehensive product knowledge
- Use of visual aids
- Passionate and enthusiastic
- Use of relevant media
- Coherent messaging
- Balance of language – not too much, not too little
- Reasonable length
- Clarity of expression
- Economy of words
With this in mind, let’s move on to the good stuff…
One of the key ways in which you can add interest to your page is through the use of a form submission. A form submission allows visitors to quickly and easily send you an email with their contact details. This could be for a free trial, to ask a question, or to tell you about a great offer they found on your landing page.
You can use several different types of form submissions to fit your needs. Some of the more popular ones include:
- Contact form 7
- Big Yellow Button
- HubSpot form
- Just Text
- Lucky Coffee
There are many benefits to using form submissions on landing pages. Not only do they add interest to your page, but they also allow you to easily collect contact details from visitors; this can be extremely useful for down the road when you want to engage with those people or follow up with them about a sale they may have missed out on.
Pay Attention To UI And UX
User experience and user interface are two important concepts to consider when designing a landing page. The way your visitors behave on your page will affect your conversion rate, so you want to ensure that everything is crystal clear and that they have an easy time doing what you want them to do.
The first step to creating a good user experience is by ensuring that your UI is easy to navigate. Many users these days come from mobile platforms, so you’ll want to make sure that your page responds well to touch and feels mobile-friendly. Look at various pages on your site and make a note of how users interact with your content – this will help you prioritize your UX efforts and determine what needs to be changed to make the user experience better.
If you take the time to prioritize UX and UI, it will greatly enhance the user experience of your page and increase your conversion rates. Don’t just focus on what’s happening on the page but also take into consideration how users are behaving – this will help you gain a better understanding of your users and create better experiences for them.
Create An Engagement Ring
A high-quality landing page will keep the interest of your readers by engaging them through various methods. One of the simplest yet most effective ways to engage with users is through an email subscription. You can use a tool like Harvest to create an email subscription form that will allow you to collect emails easily and build a list of subscribers who want to hear from you.[/space]
You might also want to consider using a tool like GetResponse to create a single email message with several offers and upselling opportunities for your audience. You can put in the message that you want to send to your list and then, under the hood, the tool will create a pitch-perfect email that will attract, engage, and convert your leads.
Use A/B Testing
Another way in which you can engage with your audience is through A/B testing. This is a method in which you launch two different landing pages, A and B, and then track the results of each one. When you launch A/B tests, you’ll typically see very different results. This is because you’re essentially doing a pre-test to find the winning version of the page and then fixing it based on the outcome of the test. While you’re at it, you can also track the conversion rate and ROI for each variation to find the best one.
By regularly running A/B tests, you can improve the performance of your site and optimise it for maximum results. This is especially important if you’re concerned about your bounce rate or want to grow your subscriber list quickly. Ensure that you regularly test different variations of your page to find the one that works best.