You’ve probably heard of Clickfunnels. While the platform can be used for various purposes, this article will focus on using Clickfunnels to create a test funnel for free.
Step 1: Create a Product
The first step to creating a test funnel on Clickfunnels is to create a product. A product is any piece of content that you create (e.g., an ebook, a webinar, a presentation, etc.) that you want to sell.
Products can be integrated with various platforms (e.g., WordPress, Facebook, LinkedIn, Twitter, etc.) and have a standard selling page that contains product information, pricing, and a small bit of copywriting.
The benefit of having a product is that you can easily create a funnel – by simply dragging and dropping a product into the funnel builders on Clickfunnels. This article will walk you through the steps necessary to create a simple product in less than 30 minutes – so you can get started right away.
Step 2: Configure the Funnel
After you’ve created a product, you need to configure the funnel. This is simply the process of setting the price for the product, identifying the destination URL for the purchase, and selecting an affiliate program (if you’re using an affiliate program).
You can either choose to have the affiliate program manage the sale for you (i.e., the affiliate program sells the product and tracks the sale in a proxy fashion), or you can connect your own shopping cart with an affiliate program.
The option you choose will depend on your experience and the amount of control you want over the sales process.
Step 3: Start Building the Funnel
Once you’ve configured the funnel, you can start building the funnel. Basically, you’ll want to populate the funnel with as many actions as possible. An action is any step a customer takes in the conversion process (e.g., clicks on a link, submits a form, purchases a product, etc.).
You’ll want to start by populating the top of the funnel with a wide variety of low-friction/free actions – like the sign up form for your email list, the search bar for your shopping cart, etc. Then, you can move down the funnel and add progressively more complex actions.
For example, if you have a landing page for your product that contains a shopping cart, you can have a button (or a link) on the product page that launches the shopping cart on the landing page.
The advantage of having multiple low-friction actions at the top of the funnel is that it breaks down the ‘biggest taboo’ of having a boring Web page – i.e., having a massive form that nobody ever fills out.
You can also put mid-funnel checkpoints (e.g., a short version of your ‘exit intent’ page) to ensure that the customer is actually performing an action (e.g., entering their email address to receive product announcements or to find out more about your product) before they’re redirected to the end of the funnel.
Step 4: Analyze and Optimize Your Funnel
Once you’ve started to populate your funnel, it’s time to analyze and optimize it. This is a critical step because you want to ensure that the funnel is structured and built in a way that maximizes your sales.
You can do this by performing A/B testing. Simply change the small snippet of text on the purchase page in your funnel (or the landing page for the product) and track the resulting changes in your analytics.
Sometimes, performing A/B testing on the front page of your website (i.e., the first page that a customer sees when they visit your site) can result in huge improvements – as much as +34% in sales.
But, you should always keep in mind that A/B testing should be treated as a lab experiment that you perform and then measure the results of. Performing A/B testing on live sites is extremely risky because you can’t really tell what effect, if any, the changes you make will have on your overall sales.
How to Create a Test Funnel on Clickfunnels for Free
OK, you probably don’t need another reason to try Clickfunnels out – the platform is quite powerful and easy to use – but here’s one more reason to check it out:
Creating a test funnel on Clickfunnels is a great way to get started without any expenses. To create a test funnel on CLICKFUNNELS.COM, all you need is a product, an email address, and a bit of patience. Once that’s done, all you need to do is configure the funnel, start building, and analyze and optimize it – which, as we’ve discussed already, is something that can be easily done on the platform.
Creating a test funnel is pretty straightforward – and the best part is that you don’t need to have a background in marketing to be able to use the platform effectively. If you’re looking to test the waters of online marketing with SEO, email marketing, or social media – then Clickfunnels is a great place to start.
In addition to that, let’s not forget about the ability to create different funnels for different campaigns. So, if you’re looking to test the waters of online marketing and decide to use Clickfunnels, you can create a separate funnel for your SEO campaign and another one for your email marketing campaign – and track the results of each individual campaign separately.
There are many reasons why you might want to try creating a test funnel on Clickfunnels. The platform is quite simple to use and the steps to get started are trivial; however, the power and flexibility that the platform offers simply cannot be denied.