A lot of new ClickFunnels templates are released every month. With so many new pages to choose from, it can be hard to know which one to utilize. To make the process easier, let’s go through a common scenario and see how to test the sales page of any new template.
Scenario: Testing a New Sales Page of a ClickFunnels Template
Let’s say you’re a small business owner and you decide to try out ClickFunnels to see how it works and to create a better understanding of how to use the tool. You’ve been using marketing automation software to nurture leads and get them to convert into paying customers. So, when you get the opportunity to try out the new sales page of a ClickFunnels template, you’re pretty excited. You know the benefits of utilizing a built-in sales funnel, such as automating the lead generation process, implementing behavioral tracking, and segmenting your list according to how they interact with your site.
First Step: Selecting the Right Template
As a first step, you want to make sure that the template you choose is correctly representing the page that you’re testing. For example, let’s say you’re trying to test the sales page of a social media lead generation template. Typically, you would want to make sure that the look and feel of the page is similar to what you’re used to. Also, you would want to verify that the template contains the components that you’re looking for. For example, the social media lead generation template might only have a signup form, or it might have a sidebar with some curated blog content. You wouldn’t want to choose a template that doesn’t have these elements, because it could potentially hurt your conversion rates. Once you have these elements confirmed, you’re good to move on to the next step.
Second Step: Setting Up the Page
In the next step, you want to make sure that the individual elements on the page are configured the way they should be. For the social media lead generation template, you would want to double check that the Instagram and Facebook buttons are located in the right area and that they’re actually linked to the respective accounts. You might also want to add a few more social buttons or change the location of the existing ones to make the page appeal to your target audience. You don’t want to choose this template and then realize that the design is off or that one of the links isn’t working. When this happens, you have to go back and make changes, which is frustrating. It’s better to avoid these kinds of surprises by making sure that everything is configured properly in the first place.
Third Step: Performance Optimization
The last step in testing a new ClickFunnels template is to run performance tests on the page. This step is very similar to the first one, but instead of making sure that the page looks correct, you’re going to be testing the functionality of the page. You want to choose a test plan that will give you the best results and you want to make sure that you adjust your strategy based on what you learn from the test. For example, if the performance test reveals that your page has a lot of room for improvement when it comes to user experience, you might want to try a different approach or focus on another part of the page to increase conversion. This step is very similar to the first one, but instead of just checking if the page looks good, you’re going to be testing its functionality. You want to make sure that all the links work, that the forms are accurate, and that everything is configured the way it should be. This is very helpful because it allows you to see how the page will behave in reality rather than just how it looks on the outside. It also gives you the opportunity to test different approaches, copy, and shorten links to see which one performs best. Some people prefer to shorten the URL of a website directly in the browser, while others pull up their preferred shortening service (such as Bitly, Google Shortener, or IFTTT) and paste the shortened URL into their browser to visit the site. The decision is up to you and which one you feel more comfortable with.
As you can see, there are several steps involved in testing a new sales page. While it’s not impossible to accidentally create a terrible page with unintended consequences, it’s much easier to avoid these pitfalls if you follow the instructions above. Once you get the hang of it, you’ll be able to create a successful marketing funnel in no time and gain a much better understanding of how to use ClickFunnels effectively. If you try out the new sales page of a ClickFunnels template and it doesn’t work for you, feel free to reach out to support and we’ll try our best to help you find a solution.