1. Create a Call to Action
You’ve got a great product or service. Now you need to find a way to get people to try it out. You can create a call to action in many ways, but one of the simplest and most effective is a free online questionnaire where visitors can leave a review. If you’re running a promotion where people can ‘win’ a free iPad or other premium prize, create a form where they can leave their email address to be entered into a draw. You can then ask customers if they’ve won something and can leave a review or if they’d just prefer to stay anonymous.
2. Keep it simple
People are already pressed for time, so you need to make sure that your call to action is as short and sweet as possible. People want to give you their attention and only want to complete a few questions before moving on. Make sure that the CTA is compelling and that the form is as straightforward as possible. People want to be able to give you honest feedback and don’t want to feel like they’re ticking off a shopping list.
3. Always be collecting emails
Even if you’ve got a great product and people are coming back for more, you still need to keep collecting emails. When someone leaves you a review, it’s great. You can thank them for their time and encourage them to come back and read your blog or look at your website. If you’ve set up a free questionnaire, you can send out a quick email asking people to leave their details so that you can get back to them.
4. Automate your email follow up
You should be sending out email follow ups after every interaction you’ve had with a potential customer. Even if you’ve got a short questionnaire, you’ll be able to find a few good questions to ask everyone. This way you can identify any problems before they’ve even had a chance to happen and be able to address them.
5. Post-purchase happiness
Even when people have had a great experience with your product or service, they may still have something to say. Ask them if they’ve been enjoying using the product, watching videos about it, or looking at blog posts about it. Just by asking these simple questions, you may be able to build a picture of what went well and what could be improved upon.
Asking customers for their feedback is a great way to identify areas for growth as well as measure the success of your campaigns. It can also help you determine which products and services are meeting the needs of your target audience.
If you’re running an e-commerce store and someone makes a purchase, you’ll automatically receive an email. You can use this to your advantage by engaging with the customer via email. You can ask questions about the product, give them special offers, or just send them regular emails to stay in touch. You can also look at email opens and clicks as metrics to see how effective your email marketing is.
6. Personalise your emails
Every now and then someone will leave you a review, and based on that review, you may want to send out an email to that person. Your email should be personalised with their first name, last name, and email address. When someone receives an email from you with their name in the from email field, it gives the email a personal feel and they’ll be more inclined to read it.
7. Measure the effectiveness of your campaigns
The above is just a short guide on how to get your testimonials to say how wonderful your products or services are. In reality, you’ll need to measure the effectiveness of your campaigns and decide whether or not to keep going with the strategy. To do this, you’ll need to look into the metrics such as email opens and clicks. When you have a healthy amount of both, it means that you’re reaching your target audience and motivating them to take action. When either of these numbers are low, it may indicate that your message isn’t reaching the intended audience or is falling on deaf ears. In these situations, it may be a good idea to re-evaluate your marketing strategy and switch gears to something new.
To put this into practice, you need to set up a small test group of around a dozen or so people. The first thing you’ll need to do is choose a couple of products that you’ve previously advertised or that people have contacted you about. Then, choose a day when you’ll be sending out an email campaign. Once you’ve done that, you can sit back and wait for the floodgates to open. Within a few days, you’ll be able to see the results of your efforts and determine whether or not you should continue with the strategy.
If you’re looking to improve your marketing strategy and are wondering where to start, consider looking into Clickfunnels. The above guide will assist you in creating effective online testimonials and encourage people to open your emails so that you can continue to build a relationship.