You’ve just gotten off the phone with a potential customer who’s been waiting to speak with you for weeks and weeks. You’ve been putting them off because you thought their sale would come after a smooth, engaging conversation. But then after you’ve spent 15 minutes chatting about this thing and that thing, their sales team finally gets on the line and before you know it, the deal’s been agreed upon and it’s time for you to say goodbye.

You’re going to be sending them an email to thank them for their business. And you want to make sure that when they click the link to your thank you page, they’re going to be compelled to buy whatever it is that you’re selling because you’ve given them such good service. Sound like a plan?

You might be wondering how to create a successful thank you page email that will boost your sales. Well, we have good news for you! We’re about to share 7 strategies that will help you write the perfect email that will make them say “NO THANK YOU, I’M ALREADY TAKEN!”

1. Keep It Short

You want to keep your emails short and sweet. The average person is spending more time digesting content and less time getting to the point. According to HubSpot Blogs, people are spending less than three minutes reading an average status update and more than twice that amount of time digesting content.

If you want to grab someone’s attention in three minutes or less, you’re going to need to be concise and to the point. So if you want to write a short and sweet email, look no further.

2. Use Active Language

People love a bargain. And what’s a bargain but an opportunity to save money? You’re going to want to grab their attention right away with an offer they can’t refuse. But how do you do that? You use their language. You make them feel like you’ve understood them by using active language.

For example, if you’re writing to a consumer market, you might want to use words like “sale,” “discount,” and “offer” in your subject line to get them to open your email. But then you want to switch to more business-like language in your email to make them feel like you’re addressing a business person and not a consumer. So instead of using the word “sale” in your subject line, you could say “I understand you’re looking for a new TV” or “I saw a business opportunity for you to save 20% off your purchase of a new TV.”

3. Write From the Heart

When you write a letter, you’re basically writing to somebody you know. But when you write an email, you’re really writing to everybody.

Let’s say your friend Sarah introduced you to her cousin Jane. And Jane heard about your product from Sarah and now she wants to be sure to get in on the action. But Jane’s never bought a thing from you before, so she doesn’t know much about your product. So she goes to your website to get the details. While she’s looking at your website, a salesperson calls her up and tries to upsell her on a different product. But Jane’s in no mood to be upsold, so she hangs up. That was a wasted call.

Now, what happens next? Do you send her an email asking why she didn’t buy from you before and trying to convince her to come back? Or do you send her a letter asking her to come back and buy a thing from you?

It depends on the situation. But in general, you’re going to want to write her a letter because in a perfect world, you’d like to have her as a customer. An email just seems more appropriate when you want to be sure that everybody’s heard your message.

4. Always Follow Up

You never know when somebody’s going to agree to buy something, so you’ve got to be sure to follow up promptly. It’s crucial that you keep the goodwill created during the original deal. And to do that, you need to continue communicating with them after the purchase.

Let’s say you sold them a product and they liked it. But then after using it for a while, they no longer need it and they’ve decided to return it. You’ve still got one last chance to convince them to keep the product, so you need to follow up with them after the return.

You can suggest a new product that they might like or want to try. You can also offer them a discount if they come back in and make a purchase. But you want to avoid being too promotional because they might get the impression that you’re trying to up-sale them.

Now, sometimes it can be hard to find the right words to say in an email. That’s why we’ve got you this far; hopefully, these tips will help you craft the perfect email.