You might be familiar with the term “guru” when it comes to marketing and sales. Think of someone who is an expert in a certain subject matter or niche. Usually, this person has mastered the art and science of communicating in a certain way that is effective for their audience. In essence, a guru is someone who can teach you how to market or sell your products or services in a better way.

In today’s world, there is no one-size-fits-all approach to marketing or sales. People have different preferences or needs when it comes to learning new things or getting value from content. To learn more, you might want to check out these Clickfunnels training videos with Russell Brunson.

Video 1

In this video, Russell Brunson talks about the importance of being unique and how that relates to his product, Clickfunnels. Russell shares the ways he discovered that his approach to marketing and sales was special and how he leveraged that to become successful within the industry.

The first step toward becoming an expert is always trying to discover your niche. For instance, if you are knowledgeable in SEO, you might want to explore using that skill set to become a marketing specialist in e-commerce or affiliate marketing. Once you’ve established your expertise in the area, you can then move on to applying what you know in new ways.

There are many approaches to marketing a business. Generally, those who have been in the industry for a while have developed their own methods that work well for them. If you’re looking to enhance your skills and gain a deeper understanding of the process, you might be tempted to dive into reading books or listening to podcasts on marketing. However, if you’ve been doing the same thing for a while and want to move beyond merely knowing the theory, trying out a new approach or searching for a mentor might be a better path forward. Doing so can help you discover new ways to market your business that you might not have thought of previously.

In this video, Russell shares his own personal story on how he became an expert in online marketing and sales through a combination of formal education and self-learning. He started his career in marketing and sales at the tender age of 19. At the time, he had no idea what he was doing. However, over the years, he learned and developed a unique skill set that has enabled him to effectively market and sell his products. In this video, you’ll discover how he did it.

Video 2

In this video, Russell talks about the importance of establishing yourself as an expert in your industry and the first step toward becoming one. As he mentioned in the first video, his story is quite uncommon in that he started his formal education in marketing and sales at the age of 19. However, that is not necessarily the case for everyone who enters this field. If you’re serious about marketing and sales, you might want to consider getting a formal education in the subject matter. Doing so can help you become an expert and position you to earn a high wage.

Additionally, because of the amount of information that is available online, you might want to look into taking online marketing and sales classes from a reputable institution. Doing so can help you develop the skills you need and position you to be an expert in your industry. Furthermore, an online education is generally open to anybody, from anywhere in the world, which means you can learn at your own pace, fit in with the convenient scheduling of the class, and access help when you need it. Not every business school or university offers these classes, but many of them do and some of them even offer specializations in marketing and sales.

Video 3

This video is pretty self-explanatory; it’s an overview of how Clickfunnels, a popular marketing and sales tool, works. If you’ve been wondering what a tool like this could do for your business, read on.

Why Clickfunnels?

In this video, Jay Conrad Levinson, Founder and President of Clickfunnels, shares the ways in which his product helps businesses market and sell their products in a more efficient manner.

A quick recap of what Clickfunnels can do:

  • it provides the tools for businesses or individuals to build marketing websites
  • the tool integrates with your email marketing platform, allowing you to seamlessly follow up with prospects that are interested in your product
  • you can use the tool to collect emails, build a mailing list, and send out regular mailers
  • the tool provides the analytics necessary to track the performance of your campaigns
  • it handles the complicated stuff so you can focus on growing your business
  • and much more!

How does it work?

If you’re wondering how the heck this all works, read on. If you’re already familiar with the concept of a funnel, you can skip ahead.

When you set up a sales funnel, you start with the goal of attracting potential customers to your website. When they visit your site, they usually have a goal, as well. For example, they might want to purchase a product or service or make a booking. During their visit, they scroll through a series of landing pages, which encourage them to engage further. When they do, they are often presented with a form, often called a “conversion” or “acquisition” form, that they need to fill out in order to make a purchase or booking. This form might ask for their email address, contact details, or even a credit card number. As they fill out this form, the data is often collected by an email marketing service, such as MailChimp. When a form is completed, customers are often presented with a thank you page, reiterating the value proposition on which their visit was based. This is also the place where the customer’s email is often collected. When they see this page, they know they’ve been successfully served and their email is often put into a special folder, called a “conversion” folder, within the email marketing service. After the form is submitted, a person or automated software checks the form for completeness and then follows up with the customer, usually by phone or email. In the case of a webinar or product purchase, the funnels might be a little different, as there is usually more than one funnel leading up to the conversion. On the basis of a purchase, a customer might visit your website, then your Facebook store, and then make a booking with you or a call to action to get in touch. Depending on your industry, your customers might visit several different websites and apps along the way. For example, a customer who visits your website to research a product might then visit another website, whereupon they make a purchase. In each case, the goal is to get them as close to the conversion as possible and then, hopefully, into a happy customer who continues to grow your business.

The Pros

If you’re looking to hire someone to help you with your marketing and sales, Clickfunnels has some definite advantages. First, it is fairly inexpensive, considering its capabilities. According to the Clickfunnels website, the basic plan, which grants you access to all the features, is only $5 per week. If you’re looking for a more advanced plan, which includes some additional features, the price is $10 per week. Additionally, since it is SaaS (software as a service), you don’t need to worry about installing or updating the software yourself. If you’re looking for a tool that does a lot, the SaaS model is often the best option. The only caveat is that if you’re concerned about security, you might want to consider paying for a custom hosted solution, which provides better protection and guarantees. Still, even then, you can rest assured that the developers of this product have your best interests at heart.