You might be familiar with the term ‘geo-targeting’. It’s when you target specific territories or audiences based on their geographic location. For example, you can target users in London, UK, but don’t serve ads to those in other countries. That’s geo-targeting.

For a while, Google AdWords used to offer something called ‘country overlays’. You could target users in a certain country with your ads, and those in other countries would see a slightly different version of your ads. (Sometimes this meant that your ads would appear above the fold or on the first page of search results.)

But that was pretty much it. You didn’t have full control of where your ads would show up. That changed with GDPR. Now, with GDPR, you must consent to having your data collected by third parties, in some cases, including countries like the U.S. and the U.K. That means you can’t just opt out and ignore the ads. You have to explicitly say somewhere that you don’t want to be disturbed by ads.

So if you’re reading this, then, congratulations! You’ve been opted out of Google AdWords since you don’t want to be disturbed by ads. That’s a good thing.

But what about other types of audiences that you might want to target? Let’s say you’re a manufacturer of children’s shoes. You could target people in the UK with your ads, but you don’t want to offend or annoy anyone in other countries with your marketing. How do you do that? There’s a simple answer. You turn off the country settings. (If you’re curious, here’s how to do that on every website. It takes about 30 seconds.)

Once you turn off the country settings, all of a sudden, your UK-based products appear the same as your worldwide products. You don’t have to worry about offending someone in a different country. If a UK customer buys your shoes, then, guess what? They’ll get the same great service as someone in Germany or France.

There are pros and cons to turning off the country settings. One advantage is that you don’t need to worry about local requirements. Whenever you change country settings, all of a sudden, products and terms that you’ve never heard of pop up. (For example, in Germany, it’s illegal to refer to someone’s weight, whereas in the UK it isn’t. So if you’re targeting the UK with your products, then beware of using words or phrases that could be considered offensive.)

Another pro is that when you turn off the country settings, you don’t need to worry about currency fluctuations. When you’re translating websites for a foreign audience, then sometimes the price of a product can fluctuate based on the dollar’s value. For example, let’s say you have a $25 product that costs £20 in the UK. If the dollar drops in value, then the price of your $25 product will actually be £15. (This is why online stores tend to list cheaper products first, so that when the price drops, they still have something to offer. Just keep in mind that this can vary from country to country.)

There are also cons. One con is that if you’re selling your product to multiple countries, then turning off the country settings makes things a little less clear. Does anyone truly understand what a metric conversion or a pound conversion mean? For a lot of businesses, multi-country efforts are growing increasingly complex, and it would be helpful to know exactly what is going on.

Create Two Accounts

If you’re using the free version of Clickfunnels, you’ll see a popup when you log in, asking you to create an account or login to an existing account. Don’t worry, you’re not going to be charged for this account. (If you go with the paid version, you won’t see this popup, but you already know what it is asking you to do.)

Why create an account? Well, let’s say you’re a business owner who wants to run ads for your company. If you don’t create an account, then you’ll see ads for a lot of different companies. (But if you do create an account, then you’ll only see ads for your company, and you’ll never see a price comparison or coupon from a different business.)

So going back to our initial example, if you’re a manufacturer of children’s shoes and you decide to create an account, then you’ll only see ads for other companies’ children’s shoes. But let’s say you decide that you don’t want to be limited to just your company’s products. How do you get around this? You can create a second account. Give this account a different name and password, and you’ll have complete control of which ads you see. (You can also choose which location you want to serve your ads from. When you create an account, you have the option to select a country. But you can change this later, if you want.)

As a business owner, something else you might want to consider is getting a business credit card. These cards provide you with some great benefits, including no annual fees and spending limits that typically range from $500 to $1000 a month. (Check out this list of credit cards to see what rewards and benefits you might qualify for.)

One last thing before we move on. Since you’ve had to read this entire article, hopefully you understand why turning off the country settings is something you might consider. But if you’re still curious, here’s how to do it on every website.

Go to Google and type in your URL. (Don’t worry, we’ll get to the important stuff soon.) When you reach your homepage, look to the right of the blue bar. You’ll see a small menu with four options. Click on ‘Account Settings’ to see your account information. (Make sure you save these settings so you don’t have to look them up every time you log in.)

From here, you can click on ‘Edit’ next to ‘Country & Region’. This will take you to a page where you can change the settings for your location. (Don’t worry, you can change it back if you want. Just make sure you save it when you leave.)

Once you turn off the country settings, you no longer have to worry about currency fluctuations or local requirements. No one is going to laugh at you for being unable to convert meters to feet or inches. (Unless you’re in Germany, of course, in which case, you’re an idiot.) When it comes to shopping online, Google, and the overall digital economy, you know what they say — location, location, location.

The Takeaway

So you’ve decided to turn off the country settings and are now able to offer your products to everyone. Congrats! You can now sleep soundly at night knowing that, no matter where someone happens to be, your product will be exactly what they’re looking for. (Just make sure you don’t sell anything that’s illegal to sell in your country of residence, and make sure you’re compliant with all local import restrictions, such as those on alcohol, tobacco, and firearms.)

Something else you might want to consider is getting a business credit card. These cards provide you with some great benefits, including no annual fees and spending limits that typically range from $500 to $1000 a month. (Check out this list of credit cards to see what rewards and benefits you might qualify for.)

As a business owner, something else you might want to consider is getting a business credit card. These cards provide you with some great benefits, including no annual fees and spending limits that typically range from $500 to $1000 a month. (Check out this list of credit cards to see what rewards and benefits you might qualify for.)