Have you ever considered using a tool to help you promote your business through text marketing?
If not, then you should certainly give it some thought. Building and maintaining a list of subscribers is one of the most important aspects of any text marketing campaign. After all, without them, you have no opportunity to engage with the people you’re trying to reach. So how can you possibly hope to grow your business without nurturing your audience first? Thanks to the power of email marketing combined with the simplicity of texting, you can carry out text marketing campaigns quite effectively.
If you’re looking to increase your reach and grow your audience, then you need a tool to make it happen. Luckily, the industry-leading tool, ClickFunnels, can help with this.
As a business owner or entrepreneur, you may be wondering how you can use ClickFunnels effectively to grow your business and how you can leverage the power of texting to achieve your goals. In this article, we’ll discuss the steps you can take to get started.
Step 1: Select The Right Platform
Before you begin your journey with text marketing, you must first consider which platform will be the best fit for you. As with any major decision in business, it’s important to take your time looking for the best option and consider all the variables. For instance, you might want to consider whether you want a free or paid version of the tool, the flexibility to use it on your own domain or website, or the availability of additional features.
When it comes to text marketing tools, ClickFunnels offers several platforms, each with its perks and features. However, as a new user, you can begin with the basic plan, which is completely free. This gives you enough room to learn the tool and get the hang of things. Once you’ve mastered the basics, you can upgrade to one of the paid plans, which come with additional features. For instance, you can track the open rates and click-through rates of your campaigns, run A/B testing, and get complete analytics for every single one of your campaigns.
Step 2: Create Your Brand
In terms of branding, you want to create a text marketing campaign that represents your business in the best possible way. To do this, you need to think of three things: a message, a style, and a voice. With your message, you want to pick a topic that is both relevant and interesting to your target audience. For example, if your target audience already uses your product or service, then you might want to consider creating a guide on how to use it effectively. In addition, pick a message that will provoke thought and interest in your audience. Finally, decide on a style for your brand – perhaps a fun and lighthearted style for a cartoon character, or a more traditional and formal style for a literary blog.
With your style, you want to keep things simple yet polished. As a general rule of thumb, make sure that your brand is easily identifiable and will not be confused with that of your competitors. For example, the branding for Easy Riders Unite is fairly unique and easy to spot. When it comes to creating your brand, you want to ensure that all your communication materials – from your website to your social media accounts – reflect the same style and tone. Finally, with your voice, you want to pick a narrator that both you and your target audience will enjoy listening to. If you’re struggling to find the right narrator, then read some of the customer reviews on ClickFunnels to find the one that suits you best.
Step 3: Set Up The Basics
Once you’ve chosen the right platform and created your brand, you can move on to the next step. From here, you can set up automated email campaigns, prepare content for social media, and carry out A/B testing to find the best possible approach to engage with your audience.
To set up your email marketing, you’ll need an email provider that will accept bulk mailings from a tool like ClickFunnels. Once you’ve set up your email campaign with the right provider, you can begin to populate it with relevant and engaging content.
To grow your business using text marketing, you need to take a few steps. First, consider using a tool like ClickFunnels to create automated text marketing campaigns that will allow you to engage with your audience on a continuous basis. Next, create content that will be both relevant and interesting to your target audience. And finally, consider using a tool like Mad Mimi to manage your email lists and carry out A/B testing to find the most effective approach to engage with your audience.