If you’ve ever created an online store, then you’ll know that one of the biggest challenges is keeping customers interested in what you have to offer. After all, they’ve come for something, and you want them to stick around and browse your store. Having a difficult time convincing them to browse your store? You’re in luck because we’re going to tell you which tool is better fit for you based on the challenges you face daily.
Creating an Online Store That Customers Will Want To Visit
The first step to creating a successful online store is understanding that customer loyalty is hard to earn and even harder to maintain. Your aim, as the retailer, is to keep your customers coming back for more by offering them value and convenience whenever they visit your store. Ensuring that this happens depends on how you structure your online store. If you’re not sure where to start, here are 5 tips that will help you form a better idea of how to build out your online store effectively.
1. Make Sure You Have A Clear Value Proposition
To begin with, you need to have a clear value proposition for your customers. What is your store’s value proposition? Essentially, this is a combination of words and/or visuals that you use to describe your product and why they’re beneficial to the customer. Remember, your product is what you sell. So, you’ll want to make sure that you clearly communicate the benefits of your product to potential customers.
For example, if you’re selling fashion accessories, your value proposition might be “fashion accessories for women designed by renowned fashion houses”. The “designed by” part here helps establish your fashion house as a designer. Your customers will know what to expect when they visit your store because you have clearly defined your brand’s identity in this value proposition. When someone finds a value in your product or service, it’s called “utility value”, and it’s what marketers call “stickiness” or “sales appeal”. This is important because, in order to generate revenue, you have to convince someone that your product is useful or necessary. How can they know that your product will help them if you don’t establish your brand’s identity upfront?
2. Differentiate Your Product
Once you have a clear value proposition for your store, you can start to differentiate your product. What makes your product special? You might have noticed that many store owners will often copycat each other, using the same tactics and style as their competitors. To keep customers interested and coming back for more, you’ll want to offer something different, something that makes your product special. This is where your product differentiation comes in. How are you going to position your product in contrast to your competitors’?
With fashion, the trend today is to have a unique piece of art that will catch the eye. Whether through the use of bold colours or unique prints, make sure that the way you position your product is going to make it stand out.
3. Craft A Memorable Brand Experience
Now that you have a clear idea of what your product is and how you’re going to position it, you can begin to craft a memorable brand experience for your customers. How are you going to sell your product? What platform are you using to market your product? What will the shopping experience be like? How are you going to make the customer feel when they visit your store?
For instance, if you’re using Amazon as a platform to sell your product, you might want to take advantage of their Fulfilment by Amazon program. Under this program, you can have your products delivered by Amazon whenever a customer makes a purchase. This gives you the chance to interact with customers on a more personal level. You can also use other Amazon services, like Amazon Associates or Amazon Web Services, which allow you to monetize your content without having to create any. Another option is to use affiliate marketing. Here, you’ll partner with a company that manages affiliate marketing for a variety of e-commerce stores. In return for setting up a partnership where they get a cut whenever someone clicks a monetized link or buys a product that’s advertised on your site, you’ll get a commission.
4. Build A Long-Lasting Customer Relationship
Now that you have a clear idea of how you’re going to sell your product, you can begin to develop a customer relationship. How are you going to keep customers coming back? The best way to do this is by establishing long-lasting customer relationships. You can do this by having good customer care, adding more value to your product, and interacting with your customers through different platforms.
To begin with, you want to make sure that every customer who comes to your store has a good experience. This means greeting them by name, offering a smile, and keeping track of their orders. You can also look into having a personal assistant contact customers if you don’t have the time to take care of the business side of things.
Once you have a good relationship with a customer, you can add value to their experience by providing them with helpful information, like “how much does shipping cost?” or “will the item they’re interested in fit in their budget?”. These are all things that you would ask if you were genuinely interested in helping them. However, if you ask these questions out of “sales instinct”, you’ll start to see a dip in their trust level, and they might just as easily choose to buy their product from a competitor. Establishing a good relationship with your customers is key to retaining their business and encouraging them to come back for more.
5. Measure The Success Of Your Strategy
The last step in the strategy process is measuring the success of your strategy. How are you doing? Are you able to generate the revenue you need to cover your costs? Are you able to convince potential customers to visit your store?
To be able to answer these questions, you’re going to need to implement a strategy and then track how it’s doing. The first step in this process is measuring your strategy’s initial launch. How many people did you attract to your store? What were the most used keywords in the organic search traffic that found your store? To find these answers, you can use Google Keyword Planner or a similar tool. You can also use tools like Google Analytics to see how visitors interact with your website.
From here, you can determine the effectiveness of your strategy. If you notice that certain keywords are bringing in a lot of traffic, but these visitors aren’t converting into paying customers, you might want to consider reworking your strategy.
On the other hand, if you notice that the majority of visitors are staying on your site, but aren’t making a purchase, you might want to consider increasing the quantity of your product listings or introducing additional products that are more in line with what your customers are looking for.
Hopefully, this article has helped you understand the differences between Clickfunnels and OptimizePress. When it comes down to which tool is better for you, it depends on how you plan on utilizing it. If you want to create a store that you can sell your own products on, then you’ll want to use a tool like Clickfunnels. On the other hand, if you plan on utilizing the tool to enhance the customer experience on your website, then you might want to use OptimizePress.