You’ve probably heard of Clickfunnels, the popular sales funnel builder that helps businesses and marketers grow their online businesses. If not, here’s a quick introduction.
If you’re looking to get your first 1,000 visitors to your new site or app, you’re in the right place. Today, I’m going to teach you the exact steps that I took to get my first 1,000 visitors to my new Clickfunnels site within two weeks of launching.
Choose Your Niche
When I first got started with my career as a digital marketer, I had no idea what niche I would end up in. I had no professional background in marketing or sales, and I certainly didn’t have any experience with websites or apps. So, I did what any self-respecting, inexperienced millennial would do and I got a job at a tech company.
At first, I did some SEO work and helped build out the tech company’s website. Then, I got promoted to head up the marketing department and got to work on expanding the website’s sphere of influence.
Create An In-Demand Product
I came up with a business idea for a mobile app that allowed users to create their own online stores without any experience. The concept was innovative, and while it might not seem like a difficult task, creating a mobile app that people actually wanted to use was quite the challenge.
After coming up with the initial idea, I did a lot of research into the mobile app market. I looked at what was available, analyzed user behavior, and made a list of the top 20 apps in each niche. From there, I was able to choose the right niche and build a mobile app that was in demand.
Choosing the right niche and creating a product in demand are two of the most important steps to getting your app or website off the ground. If you don’t know where to start, simply look at the top apps in your chosen niche and see what would be necessary to create an equally effective, but better version.
Build A Better Website
Now, I’m not just talking about the look and feel of your site. When you have a clearly defined audience and you build a solid foundation, you can make significant improvements to your site’s functionality and performance.
When you get a handle on the performance of your site, you’ll be able to prioritize tasks, add features, and figure out how to grow your audience. For example, I was fortunate enough to learn from a seasoned professional how to properly use WordPress’ built-in functionality to grow my site’s performance. I was also able to use a tool to create SEO-friendly landing pages that significantly increased my conversions.
Create Amazing Content
The content on your site is what gets the eyeballs and encourages them to convert. We can’t emphasize this enough. Without good content, even the most stunningly designed website won’t do any good.
If you’re looking to get your first 1,000 visitors to your new site or app, you need to consider what kind of content will help drive the most conversions? For example, did you know that video content is 7X more likely to result in a conversion than text content?
Thought leaders like Seth Godin, Jane Friedman, and Jack Dorsey have all said that video is the future of content. If you want to get your first 1,000 visitors to your site or app, create remarkable videos that compel people to subscribe.
Find An Influencer Or Brand To Back You Up
If you can find an influencer who’s connected to your niche or industry, they can help significantly with brand awareness and getting the word out about your product. They can also help drive some online sales or show how your product can solve a pain point for their audience. If you can get an influencer to work with you, it could result in huge growth for your business.
Launch Early And Often
I mentioned earlier that building a better website can significantly improve your site’s performance. But, how does that affect your bottom line?
By launching early and often, you’ll gain experience, get feedback, and iterate on your product (or site) based on what you learn. Plus, you’ll be able to incorporate all that feedback into your next launch.
Measuring everything is crucial to any marketing or growth strategy. Even something as simple as website traffic can be difficult to track accurately. But, there are a number of tools that can help you get a clear picture of how your website is performing and how you can improve upon it.
From there, you can determine what’s working and what needs to be changed to get more people to convert. Measuring and monitoring your website’s performance can also help you determine what content is resonating with your audience.
There are many different ways to get inspiration for your business. You can look at other industries that are comparable to yours and see how they operate and what would be necessary to succeed. You can also look at successful businesses in your niche or industry to see what makes them tick. Finally, you can look at the bigger picture and ask yourself questions, such as, “If I was starting this business today, what would I do differently?”
No matter how you decide to get inspired, come up with a list of ideas and concepts that you feel would make your product, website, or app standout above the competition. You can also use a tool like Growthoid that integrates with Google Analytics to keep track of your ideas and helps you filter through them quickly and easily.
Hopefully, this article has convinced you that building a better website is a viable approach to getting your first 1,000 visitors to your new venture. It’s a simple, proven strategy that can help you get your business off the ground quickly and effectively. If you want to learn more, here are a few other places you can turn to.