You have a choice to make between two popular sales funnel platforms called ClickFunnels and Karta. They each have their strengths and weaknesses which make them suitable for different types of businesses.

Here’s a quick comparison:

Features

Among the biggest selling points of ClickFunnels is how easy it is to get up and running. Once you have installed the app, all the basics are there – pricing plans, landing pages, conversion tracking, and email marketing.

Karta, on the other hand, gives you a fully-fledged website with all the features you could need, without the hassle of setting up and running Facebook ads, or converting YouTube videos into bespoke landing pages.

It’s worth noting here that neither ClickFunnels nor Karta are free, with the latter costing a monthly fee, and the former requiring a one-time payment to cover the basic features. For those looking for a cost-effective solution, both have attractive pricing plans.

User Experience

Users love it when an app or website is simple and easy to use. Thankfully, both ClickFunnels and Karta aim to please with their minimalist designs and functional features.

Buttons are big on both platforms because they want to minimize the number of times users have to click on something, to get to the information they want. This reduces the opportunity for error and makes things more streamlined. Similarly, the checkout process is as easy as possible on both apps.

In regards to the actual conversion process, both ClickFunnels and Karta have you covered. On the one hand, you can use the tool to create engaging landing pages that will draw potential customers into taking a closer look at your products or services.

On the other hand, you can use the tool to track the entire path from start to finish of a lead – from visiting your site, to making a purchase, and even follow up with a call to action like “click here to read more” or “make a purchase now”. It’s important to note here that neither ClickFunnels nor Karta track purchases for you. So if you want to see how many sales you’ve made, you’ll have to keep track of this data yourself.

Security and Management

We’ve all been there. We’ve seen a really amazing infographic, or heard an amazing piece of news, and immediately wanted to spread the word to our followers. But before doing so, we need to remember to sign up to some kind of social media platform, or email marketing service. This is because the people we want to reach probably use different platforms, and it would be a waste of time to try and reach them all with one campaign.

The bad news is we then have to remember all those passwords, or sign up to a new app every month to keep track of all our accounts. This is why security and management are both important factors to consider when choosing a sales funnel software.

However, both ClickFunnels and Karta include security measures to keep your data safe. You can also integrate Facebook, Gmail, and other popular accounts into the app so you can easily keep track of all your communications.

Integration

This is where things get a little bit tricky. On the one hand, you have the fully-integrated funnel, such as MailChimp and HubSpot. These allow you to connect all your social media accounts, from Twitter and Facebook to your mailing list, and even gain access to your saved mailing list from previous campaigns. This means you can send out a single email, across all your accounts, to all your subscribers, and know they’ll receive it, because it came from you.

On the other hand, you have standalone tools, like GrowwithMe, where you have to set up each platform manually. These tools include a widget you can add to your website that will pull in all the relevant information for your business, such as pricing, and the ability to send emails, make calls, or set up a sales funnel campaign.

This is a major decision you have to make. Do you need an all-in-one solution, where you can connect all the accounts, or do you want a tool that will do the minimum necessary to get the job done?

As a business owner, you’ll have to weigh the pros and cons of each option, and decide which one is the best for your needs.